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©  D.R.
Premier League: Fanatics (licensed products) expands its official retail partnership with Everton FC

Fanatics, US manufacturer and distributor of licensed sports products, has expanded its partnership with Everton FC (Premier League) as the club's "official retail partner" as part of a "long-term deal," announced the club on 14/02/2019. Fanatics has the status of major partner, the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 140206
• Published on 18/02/19 at 09:44
©  D.R.
NBA: Puma becomes an "official marketing partner" of the North American league from 2019

Puma, a German sports equipment brand, has become an "official marketing partner" of the National Basketball Association as part of a "multiyear partnership," announced the NBA on 13/02/2019. As part of the partnership, Puma will be able to use the logos and jerseys of NBA franchises in its…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 140149
• Published on 15/02/19 at 17:04
©  D.R.
LaLiga Santander: Telefonica (telecoms) partner of Atlético Madrid for 4 seasons (2019-2023)

Telefonica, a Spanish telecommunications operator and the main broadcaster of LaLiga Santander for the 2019-2022 cycle, has extended its partnership with the women's and men's teams of Club Atlético de Madrid (LaLiga Santander) for "the next four seasons" (2019-2023), announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 140153
• Published on 15/02/19 at 13:59
©  D.R.
Serie A TIM: Mulish (clothing) becomes a main shirt sponsor of ChievoVerona until the end of 2018-19

Mulish, an Italian clothing brand, has become the main shirt sponsor of AC ChievoVerona (Serie A TIM) until the end of the 2018-19 season, announced the club on 08/02/2019. Mulish has already been the club's main shirt sponsor for five matches of the Italian league during the 2018-19 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 140146
• Published on 15/02/19 at 12:19
©  D.R.
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 140158
• Published on 15/02/19 at 10:30
©  Julien Guichard
Think Football 2019: "Major eSports teams derive 60% of their revenue from sponsorship" (N. Maurer)

"There are four or five major eSports teams today that derive 60% of their revenues from sponsorship and have the ambition to increase these revenues in absolute terms. Media rights are coming in. Merchandising is a source of revenue that is expected to increase. Ticketing revenues are on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities, …
• Article # 139811
• Published on 14/02/19 at 18:14
©  Julien Guichard
Think Football 2019: "Moving from story telling to story living" (Aymeric Magne, Disneyland Paris)

"Sport and entertainment inevitably intersect over time. For example, the Super Bowl is not only a sports event, but also pure entertainment. Merchandising allows you to continue the experience at home, beyond just selling shirts for a club or a sports league. At Disney, our ambition is to extend…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 139533
• Published on 14/02/19 at 17:20
©  D.R.
Premier League: Intel 360° technology installed in 3 club stadiums (Arsenal, Liverpool and Man City)

Intel Corporation, an American company specialised in computers and electronics, has become a partner of three Premier League clubs, Arsenal FC, Liverpool FC and Manchester City FC, and is installing Intel's 'True View' technology in their stadiums in order to enrich its fan experience with…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 139890
• Published on 14/02/19 at 09:40
©  Coca-Cola
Premier League: partner Coca-Cola (beverages) launches the "Where Everyone Plays" campaign

Coca-Cola GB, the UK subsidiary of the US beverage company The Coca-Cola Company, has activated its partnership with the Premier League with the launch of the "Where Everyone Plays" campaign, on 07/02/2019. The campaign features hundreds of loyal supporters from the 20 Premier League clubs," said…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 139894
• Published on 13/02/19 at 18:55
©  MLS_Kellog's
MLS: Kellogg's (food group) extends with the League and becomes eSports partner (eMLS)

The American food group Kellogg's (breakfast cereals and snacks) has extended as a partner of MLS on 05/02/2019. The agreement, which would be or three years according to US media, will continue to see the Cheez-It and Pringles (snacks) brands be the "snacking partners" of the North American…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 139951
• Published on 13/02/19 at 13:00