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©  D.R.
Serie A TIM: Spotify (streaming music) collaborates with Parma Calcio from February 2019

Spotify, a music streaming platform, has launched a collaboration agreement with Parma Calcio 1913 (Serie A TIM) and is offering official playlists on the Italian club's account on matchdays for the rest of the 2018-19 season, according to the club on 04/02/2019. "Starting from the Crociati's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 139273
• Published on 05/02/19 at 11:25
©  Guinness 6 Nations
Guinness Six Nations: Amazon Web Services becomes the "Official Technology Provider" from 2019

Amazon Web Services (AWS), a subsidiary of the American e-commerce group, has become the "official technology provider" of the Guinness Six Nations, on 01/02/2019. The 2019 edition of the tournament began with France - Wales (19-24) on Friday 01/02/2019 at the Stade de France (80,000 capacity) in…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 139074
• Published on 05/02/19 at 09:40
©  VCF
LaLiga Santander: Vueling (airline) becomes an official partner of Valencia CF

Vueling, the Spanish airline of the British group International Airlines Group, has become an official partner of Valencia CF (LaLiga Santander), on 01/02/2019. The two entities have not yet specified the duration of their agreement, which constitutes a fourth level partnership in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 139205
• Published on 04/02/19 at 17:20
©  Paris Saint-Germain
Paris Saint-Germain: Nivea (cosmetics) offers a night at the Parc des Princes for Valentine's Day

Nivea Men, a cosmetics brand from the German group Beiersdorf, has activated its partnership with Paris Saint-Germain (Ligue 1 Conforama) by launching a competition "to spend a romantic night at the Parc des Princes (47,929 capacity) on Valentine's Day," said the club on 30/01/2019. "This is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 139068
• Published on 04/02/19 at 15:00
©  BVB
Borussia Dortmund: LichtBlick (partner) installs charging stations for electric cars at the stadium

LichtBlick, a German renewable energy supplier, has activated its partnership with Borussia Dortmund (Bundesliga) by installing charging stations for electric cars in the colours of "Strom09" ("Electricity09") at the Signal Iduna Park (81,359 capacity), said the club on 26/01/2019. "Four charging…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 139073
• Published on 04/02/19 at 12:55
©  LaLiga
Tennis: LaLiga becomes an official sponsor of the Davis Cup (2019-2022)

LaLiga has become an official sponsor of the Davis Cup by BNP Paribas Finals, organised by Kosmos group and the International Tennis Federation (ITF), for a four-year term (2019-2022) on 31/01/2019. "LaLiga will promote the Davis Cup Finals through their international broadcasts in Europe…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 139084
• Published on 04/02/19 at 11:00
©  D.R.
Serie A TIM: FC Internazionale Milano collaborates with Moovit to facilitate stadium access

Moovit, a free urban mobility service provider application, has reached an agreement to work alongside FC Internazionale Milano (Serie A TIM) to help "fans reach games at San Siro (78,328 capacity) and away from home, whether in Italy or in the rest of Europe," announced the club on 01/02/2019…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 139086
• Published on 04/02/19 at 10:20
©  Valencia_Vueling
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 139061
• Published on 01/02/19 at 15:55
©  UEFA
UEFA: Hisense, official sponsor of national team competitions (2019-2020), including Euro 2020

Hisense, a Chinese electronics group specialised in telephones, televisions and household appliances, has become an official sponsor of UEFA's national team competitions for 2019-2020, including Euro 2020, which will take place from 12/06 to 12/07/2020 in 12 cities in 12 countries (see below)…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 139011
• Published on 01/02/19 at 14:05
©  D.R.
Germany: bwin (sports betting) extends its partnership with the DFB for 4 years (2019-2022)

bwin, a Gibraltar-based sports betting operator belonging to the British group GVC Holdings, has renewed and extended its partnership with the German Football Association (Deutscher Fussball Bund, DFB), and has become a partner of the national teams for four years (2019-2022), according to the DFB…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Betting
• Article # 138996
• Published on 01/02/19 at 12:55