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©  Paris SG
"Committed to PSG for 6 years, without worrying about results match by match" (S. Bazin, Accor)

"We have committed to Paris Saint-Germain (Ligue 1 Conforama) for six years (2019-2025), three of which are fixed (2019-2021, options for three additional years), without worrying about results match by match. PSG has become one the most powerful football clubs on social networks, and this…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 142717
• Published on 19/03/19 at 10:34
©  D.R.
Serie A TIM: Avis (car rentals) becomes an official partner of AC Milan until the end of 2019-20

Avis Italia, the Italian subsidiary of the American group Avis Budget Group, which specialises in car rentals, has become an official partner of AC Milan until the end of 2019-20, according to the club on 16/03/2019. This partnership covers the club's Serie A TIM and Copa Italia matches. Avis…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 142707
• Published on 18/03/19 at 18:00
©  D.R.
NBA: Oklahoma City Thunder becomes the latest franchise to gain a jersey sponsor with Love's Travel

Love's Travel Stops & Country Stores, a US-based travel stop and truck service company, has expanded its partnership with Oklahoma City Thunder (NBA) and become a jersey sponsor of the franchise on 15/03/2019. The franchise located in Oklahoma (USA) thus becomes the 30th and last NBA franchise to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 142682
• Published on 18/03/19 at 17:25
©  D.R.
Formula 1: Puma launches new lifestyle collection with Aston Martin Red Bull Racing

The sports equipment manufacturer Puma has launched a new lifestyle collection with the Aston Martin Red Bull Racing Formula 1 team on 12/03/2019. The German brand and equipment supplier of the F1 team, has also launched a new collection of official clothing for the 2019 season, which begins with…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 142531
• Published on 15/03/19 at 17:09
©  LaLiga
Spain: Banco Santander extends as title sponsor of LaLiga's professional leagues until 2020-21

The Spanish bank Banco Santander has extended its agreement as title sponsor (first level) of LaLiga's professional football leagues by an additional season, or until 2020-21, according to the body on 14/03/2019. "The project incorporates LaLiga Santander, LaLiga 1|2|3, LaLiga Genuine…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Essentials Sponsors & Partners
• Article # 142528
• Published on 15/03/19 at 13:10
©  D.R.
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 142549
• Published on 15/03/19 at 12:35
©  adidas
adidas: a turnover of €21.9bn (+3%) in 2018 and operating profit of €2.36bn (+14% compared to 2017)

adidas Group posted a turnover of €21.9bn in the 2018 financial year (from 01/01 to 31/12/2018), up 3% compared to 2017 (€21.2bn) at constant perimeter, announced the German equipment manufacturer on 13/03/2019. Excluding the impact of exchange rates, adidas Group turnover increased by 8% between…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 142453
• Published on 15/03/19 at 10:43
©  D.R.
LaLiga Santander: Vitaldent (dental clinics) becomes an official partner of Valencia CF

Vitaldent, a Spanish dental clinic network, has become an official partner of Valencia CF (LaLiga Santander), according to the club on 08/03/2019. The duration of the partnership has not yet been communicated. Vitaldent has the status of official partner, the second level in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 142342
• Published on 13/03/19 at 17:20
©  D.R.
Formula 1: Facebook and Twitter communities of the drivers (March 2019)

Please find in the infographics below the Facebook (number of likes) and Twitter (number of subscribers) communities of the 20 drivers of the 2019 Formula 1 World Championship. Sebastian Vettel (GER) and Kimi Räikkönen (FIN) do not have an official account on Facebook or Twitter as of on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 142340
• Published on 13/03/19 at 16:50
©  D.R.
Formula 1: Facebook and Twitter communities of the teams (March 2019)

Please find in the infographics below the Facebook (number of likes) and Twitter (number of followers) communities of the 10 teams of the 2019 Formula 1 World Championship. These infographics are automatically updated on the first of each month. Among the 10 teams starting the 2019 season…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 142221
• Published on 13/03/19 at 16:25