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©  Nike
UEFA: Nike becomes an official partner and match ball supplier for women's competitions (2019-2021)

The American brand Nike is expanding and extending its partnership with UEFA and has become an official partner of UEFA Women's Football, as well as the official ball supplier for European women's competitions for three years, until 2021, according to UEFA and Nike on 11/03/2019. Nike's official…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Marketing - Communication, Merchandising - Licensing
• Article # 142305
• Published on 13/03/19 at 13:44
©  FC Bayern Munich
Bundesliga: an average of €10m annually for main shirt sponsorship in 2018-19

The 18 Bundesliga clubs have a main shirt sponsor for the 2018-19 season, as of 06/03/2019. The average value of a sponsorship contract is €10m, down 4.7% compared to 2017-18 (€10.5m). Excluding the extreme values (FC Bayern Munich and 1. FC Nuremberg), the average falls by 11% to €8.9m…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 141909
• Published on 13/03/19 at 10:05
FC Bayern Munich: BMW could replace Audi for an estimated €800m over ten years by 2025 (press)

The German car manufacturer BMW has stated that it is in talks with FC Bayern Munich (Bundesliga) about the possibility of acquiring fellow German car manufacturer Audi's 8.33% stake in the Bavarian club as part of a ten-year agreement that would begin in 2025 and be worth an estimated €800m in…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Finance, Sponsors - Partners
• Article # 142181
• Published on 12/03/19 at 16:10
©  D.R.
Olympique de Marseille: Galeries Lafayette (stores) a regional partner until the end of 2018-19

The French group Galeries Lafayette (department store chain) has become a regional partner of Olympique de Marseille (Ligue 1 Conforama) until the end of the 2018-19 season, via its two Marseille boutiques, according to the club on 11/03/2019. Galeries Lafayette has the status of "regional…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 142098
• Published on 12/03/19 at 09:40
©  D.R.
Amer Sports: a Chinese consortium (Tencent and Anta Sports) acquires the sports equipment group

The Finnish sports equipment group Amer Sports, which owns the Salomon (ski) and Wilson (tennis) brands, has been acquired by Mascot Bidco Oy, a Chinese consortium including the Anta Sports and Tencent groups, according to specialised media on 09/03/2019. As a result of this takeover bid, Mascot…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 142104
• Published on 11/03/19 at 17:59
©  D.R.
Ligue 1 Conforama: SPE (goods transportation) becomes a sleeve sponsor of OGC Nice until 30/06/2019

Services Pro Express (SPE), a French express goods transportation company based in the Alpes-Maritimes region, has become a partner and sleeve sponsor of OGC Nice (Ligue 1 Conforama) until the end of the 2018-19 season (30/06/2019), according to Lagardère Sports, the club's marketing agency, on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 142095
• Published on 11/03/19 at 17:20
©  D.R.
eSports: AOK expands partnership and becomes sleeve sponsor of SV Werder Bremen's eSports team

AOK Bremen, a German health insurance fund, has expanded its partnership with SV Werder Bremen (Bundesliga) by becoming an official health partner and sleeve sponsor of the Werder eSPORTS team on FIFA video game (published by EA Sports) on 06/03/2019. The company headquartered in Berlin (GER) has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 142019
• Published on 11/03/19 at 16:05
©  D.R.
Ligue 1 Conforama: Afflelou (optician) becomes back-of-the-shirt sponsor of AS Monaco until 2019-20

Afflelou, a French chain of opticians, has become a partner and back-of-the-shirt sponsor of AS Monaco FC (Ligue 1 Conforama) for 1 and a half seasons, until the end of 2019-20, according to the club on 07/03/2019. Afflelou has the status of official partner, the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 141852
• Published on 08/03/19 at 13:49
©  D.R.
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 141933
• Published on 08/03/19 at 13:05
©  Julien Guichard
Think Football 2019: Women's Sport and Sportainment, Two Growth Engines (07/02/2019)

The 2019 Women's World Cup in France and more broadly the place of women's sport (Women as the future of sport), eSports (eSports, from virtuality to reality for sponsors, presented by Webedia), audiovisual piracy (The biggest danger to pro sports?), the personalisation of the fan experience (Fan…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 141774
• Published on 07/03/19 at 10:00