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©  Julien Guichard
Think Football 2019: Women's Sport and Sportainment, Two Growth Engines (07/02/2019)

The 2019 Women's World Cup in France and more broadly the place of women's sport (Women as the future of sport), eSports (eSports, from virtuality to reality for sponsors, presented by Webedia), audiovisual piracy (The biggest danger to pro sports?), the personalisation of the fan experience (Fan…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 141753
• Published on 07/03/19 at 09:35
©  D.R.
Manchester City FC: Xylem (USA) launches a "water complacency" awareness campaign on 27/02/2019

Xylem, an American water management company, has activated its partnership with Manchester City FC (Premier League) by launching the "Closer Than You Think" marketing campaign aimed at raising awareness among fans football of the risks posed by "water complacency," announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 141740
• Published on 06/03/19 at 14:50
©  Valencia CF
Valencia CF: partner Air Nostrum presents a "Centenary aeroplane" for the club's 100th anniversary

The Spanish airline Air Nostrum has activated its partnership with Valencia CF (LaLiga Santander) by displaying the club's logo on the fuselage of an aircraft in its fleet, presented as the "Centenary aeroplane" on 26/02/2019. Air Nostrum, a company founded in 1994 and based in Valencia, has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 141718
• Published on 06/03/19 at 14:00
©  SevillaFC
LaLiga Santander: Robles, Uber and Sevilla FC invite 5 couples for a meal at the Sánchez-Pizjuán

Robles Restaurantes, a Spanish restaurant chain, and Uber, a mobile application that connects independent drivers with passengers registered on the platform, activated their partnerships with Sevilla FC (LaLiga Santander), by setting up the "Sevilla Love" experience, which gave five couples a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 141232
• Published on 06/03/19 at 13:00
©  Nike
Ligue 1 Conforama: PSG expected to sell more than 1 million shirts in 2018-19 (Union Sport & Cycle)

Paris Saint-Germain (Ligue 1 Conforama) is expected to reach the milestone of over 1 million shirts sold for the first time at the end of the 2018-19 financial year, representing a total increase of 25% compared to 2017-18 (850,000 shirts), according to Union Sport & Cycle, on 01/03/2019. In…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Finance, …
• Article # 141559
• Published on 05/03/19 at 15:58
©  D.R.
Premier League: Zoom Video Communications becomes an official partner of Arsenal and Manchester City

Zoom Video Communications, a US company providing video and web conferencing services via cloud computing, has become the "official enterprise video communications partner" of Arsenal FC (Premier League) from March 2019, on 01/03/2019. Zoom has the status of official partner, the second level…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 141616
• Published on 05/03/19 at 13:40
©  HSV
eSports: Porsche (cars) becomes a shirt sponsor of Hamburger SV's (2.Bundesliga) eSports team

The Porsche car dealership in Hamburg (GER) has become a partner and shirt sponsor of the Hamburger SV (2.Bundesliga) eSports team as part of a "long term partnership," announced the club on 22/02/2019. The agreement was negotiated by Lagardère Sport Germany, the club's exclusive marketing…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 141615
• Published on 05/03/19 at 12:52
©  AS Monaco
eSports: AS Monaco - 1st Ligue 1 club to launch a team on the Super Smash Bros. Ultimate video game

AS Monaco FC (Ligue 1 Conforama) has launched a professional eSports team on the Super Smash Bros. Ultimate (SSBU) multiplayer video game from the Japanese publisher Nintendo, on 15/02/2019. The launch makes AS Monaco the first Ligue 1 Conforama team on the video game and is the club's fifth…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 141229
• Published on 05/03/19 at 12:00
©  D.R.
Top 5 European leagues: 70 of the 98 clubs (71.4%) have a sleeve sponsor in 2018-19

70 of the 98 clubs in the Top 5 European leagues have a sleeve sponsor in 2018-19 (71.4%), as of 01/02/2019. All 18 Bundesliga clubs have a sleeve sponsor, while 18 of the 20 Premier League clubs (90%), 16 of the 20 Ligue 1 Conforama clubs (80%) and 13 of the 20 LaLiga Santander clubs (65%…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 139067
• Published on 05/03/19 at 10:22
©  OneGum_Stade de Reims
Ligue 1 Conforama: OneGum (chewing gum) partner of Stade de Reims "for the entire 2018-2019 season"

OneGum, a French chewing gum manufacturer, has become a partner of Stade de Reims (Ligue 1 Conforama) "for the entire 2018-2019 season," on 21/02/2019. "OneGum is already a supplier of the French national football team since 2016." OneGum has visibility on a 3-D boards placed next to the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 140958
• Published on 04/03/19 at 17:14