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©  D.R.
Fortuna Düsseldorf: club to take over commercial and marketing operations from Infront from 2020-21

Fortuna Düsseldorf (Bundesliga) will take over the management of its commercial and marketing operations from 2020-21, including sponsorship, advertising at home matches and hospitality, according to the German club on 05/12/2019. "Having successfully worked with Infront in the marketing field…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs
• Article # 170362
• Published on 16/12/19 at 09:40
©  Limonta Sport
Serie A TIM: Limonta Sport (artificial turf) official supplier of Udinese for 2 years (2019-2021)

Limonta Sport, an Italian company specialised in the construction of artificial and hybrid sports pitches, has become a partner of Udinese Calcio (Serie A TIM) for two seasons (2019-2021), announced the club on 11/12/2019. Limonta Sport has the status of official supplier, the eleventh level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 170471
• Published on 13/12/19 at 15:20
©  FC Barcelona
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 170458
• Published on 13/12/19 at 14:14
©  D.R.
LaLiga Santander: Konami (publisher, JPN) becomes an official partner of RCD Mallorca for 2019-20

Konami, the Japanese publisher of the eFootball Pro PES 2020 video game, has become the "official football video game partner" of RCD Mallorca (LaLiga Santander) for 2019-20, announced the club on 12/12/2019. Konami has the status of official partner, the second level in the Spanish club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 170425
• Published on 13/12/19 at 11:44
©  FC Barcelona
LaLiga Santander: Banco BMG (bank), regional partner of FC Barcelona in Brazil for 2019-2022

Banco BMG, a Brazilian company encompassing a conglomerate of banks, has become a regional partner of FC Barcelona (LaLiga Santander) in Brazil for three seasons (2019-2022), announced the club on 11/12/2019. Banco BMG has the status of regional partner, the fourth level in the Catalan club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 170301
• Published on 12/12/19 at 15:39
©  LaLiga
LaLiga: Sony Bank becomes the Spanish league's second regional partner in Japan

The Japanese bank Sony Bank, a subsidiary of the Sony Financial Holdings group (Sony Corporation group), has become a regional partner of LaLiga in Japan, from the 2019-20 season, announced the company on 10/12/2019. Sony Bank has the status of regional partner, the fifth level in LaLiga's…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 170300
• Published on 12/12/19 at 14:04
©  D.R.
2019-20 Premier League: an average of £3.61m from sleeve sponsorship for the 19 clubs under contract

With the exception of Tottenham Hotspur FC, all Premier League clubs have a sleeve sponsor in 2019-20, one more than in 2018-19, as of 28/11/2019. The English professional league has authorised its clubs to market a sleeve sponsorship space since the 2017-18 season, following a decision on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Essentials Sponsors & Partners
• Article # 169068
• Published on 12/12/19 at 09:40
©  Nike
Nike: the brand's logo visible for the first time on the front of MLB jerseys in 2020

Nike unveiled the outfits of Major League Baseball's 30 franchises for the 2020 season on 09/12/2019. The "Swoosh", the logo of the American brand, is displayed on the right pocket of the jerseys. This is the first time a brand has been visible on the front of MLB jerseys. Majestic Athletic, MLB's…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing
• Article # 170188
• Published on 11/12/19 at 13:49
©  D.R.
Bundesliga: an average of €2.67m from sleeve sponsorship for the 18 clubs in 2019-20 (+9%)

All 18 Bundesliga clubs have a sleeve sponsor for the 2019-20 season as of 29/11/2019, one more than in 2018-19. On average, Bundesliga clubs receive €2.67m annually from sleeve sponsorship, an increase of 9% compared to 2018-19 (€2.45m). Excluding the extreme values (FC Bayern Munich and SC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Essentials Sponsors & Partners
• Article # 169195
• Published on 11/12/19 at 10:15
©  Nike
Nike: launch of the first clothing and shoe collection by Kylian Mbappé (FRA)

Nike has activated its partnership with French international footballer Kylian Mbappé, and launched the first clothing collection of the Paris Saint-Germain player (Ligue 1 Conforama) on 08/12/2019. The collection is called "Bondy Dreams", referring to the birthplace of the Parisian player and AS…
Domain(s): Sponsors & Partners
• Category(ies): Merchandising - Licensing
• Article # 170080
• Published on 11/12/19 at 09:40