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©  D.R.
eSports: Deutsche Telekom acquires 25% of SK Gaming (GER)

Deutsche Telekom, a German telecommunications operator, has acquired a 25% stake of the eSports organisation SK Gaming, according to the German team based in Cologne, on 17/12/2019. Deutsche Telekom is the first telecommunications operator to become a shareholder of an eSports club. Partner and…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 170788
• Published on 18/12/19 at 15:32
©  D.R.
Italy: Coca-Cola (beverages) acquires the naming rights to the 2019-20 Supercoppa Italiana

The Coca-Cola Company, an American beverage manufacturer, has become a partner of the Lega Serie A and has acquired the naming rights to the 2019-20 Supercoppa Italiana which becomes the "Coca-Cola Supercup", according to the the Italian body on Twitter on 17/12/2019. The Italian…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Essentials Sponsors & Partners
• Article # 170811
• Published on 18/12/19 at 13:09
Investments: Bruin Sports Capital to acquire a "majority stake" in Two Circles

Bruin Sports Capital, an American investment fund specialised in sport, is acquiring, from WPP, a company specialised in advertising and communication, "a majority stake" in Two Circles, according to the British marketing research agency on 16/12/2019. The agreement is "subject to the regulatory…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 170713
• Published on 17/12/19 at 16:14
©  D.R.
LaLiga: Dream11 (fantasy leagues), regional partner of the Spanish league in India (2019-2024)

Dream11, an Indian company that develops and hosts fantasy sports league platforms, has become a regional partner of LaLiga for five seasons (2019-2024), on 13/12/2019. This is the second agreement signed by the Spanish league with an Indian company, following the global partnership concluded with…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 170714
• Published on 17/12/19 at 15:42
©  D.R.
European Top 5: 78 of the 98 clubs have a sleeve sponsor in 2019-20 (+11.4% from 2018-19)

78 of the 98 clubs (79.5%) in the European Top 5 (Premier League, LaLiga Santander, Bundesliga, Serie A TIM and Ligue 1 Conforama) have a sleeve sponsor in 2019-20, 11.4% more than in 2018-19 (70 clubs) on 06/12/2019. In total, there are 79 contracts (Stade de Reims has two sleeve sponsors) from…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 169844
• Published on 17/12/19 at 11:32
©  D.R.
Serie A TIM: Ganten Water (mineral water) extends as a partner of Juventus FC (2020-2023)

Ganten Water, a Chinese mineral water brand, has extended its official partnership with Juventus FC (Serie A TIM) for three additional seasons (2020-2023), announced the club on 16/12/2019. Ganten has been a partner of the Turin club since 13/06/2017 (2017-2020 cycle). The Chinese brand will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 170677
• Published on 17/12/19 at 10:24
©  Lagardère Sports
Lagardère Sports: US investment fund H.I.G. Capital offers to buy 75% of the agency

Lagardère has received an offer from the US investment fund H.I.G. Capital to purchase 75% of the sports marketing agency Lagardère Sports, according to the publishing, production, broadcasting and content distribution group on 12/16/2019. "This planned disposal values Lagardère Sports at…
Domain(s): Sponsors & Partners
• Category(ies): Agencies
• Article # 170644
• Published on 17/12/19 at 09:39
©  Global Sports Week
Agencies: EGG Sports in charge of organizing the Global Sports Week (05 to 07/02/2020)

EGG Sports has been appointed the agency in charge of the "operational realization" of the Global Sports Week Paris, indicated EGG, an events company, on 12/12/2019. The professional event bringing together the top actors in the sports economy will take place from Wednesday 05 to Friday 07/02/2020…
Domain(s): Sponsors & Partners
• Category(ies): Agencies
• Article # 170519
• Published on 16/12/19 at 12:59
©  D.R.
CAF: Lagardère launches "emergency arbitration procedeedings aimed at keeping the contract in force"

"Following the decision by CAF to unilaterally cancel its agency agreement with Lagardère Sports, Lagardère, in accordance with the contractual provisions, initiated emergency arbitration proceedings - aimed at keeping the contract in force pending the arbitration on merits - before the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Legal, …
• Article # 170559
• Published on 16/12/19 at 12:20
©  D.R.
Serie A TIM: eCooltra (electric scooters), sustainable mobility partner of AS Roma (2019-2021)

eCooltra, an electric scooter hire application (from the Spanish group Cooltra Group), has become an official partner of AS Roma (Serie A TIM) for two seasons (2019-2021), announced the club on 13/12/2019. eCooltra has the status of official supplier, the fifth level in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 170515
• Published on 16/12/19 at 10:39