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©  FC Internazionale
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 169221
• Published on 29/11/19 at 14:25
©  D.R.
LaLiga Santander: Marathonbet (betting), regional partner of Real Madrid in Russia in 2019-20

Marathonbet, a UK-based sports betting operator founded in the Commonwealth of Independent States in 1997, has become a regional partner in Russia of Real Madrid CF (LaLiga Santander) for 2019-20, announced the club on 27/11/2019. Marathonbet has the status of regional partner, the third level…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 169194
• Published on 29/11/19 at 11:20
©  Viagogo x StubHub
Ticketing: acquisition of the StubHub (eBay) resale service by its competitor Viagogo ($4.05bn)

eBay has signed an agreement for the acquisitiopon of StubHub, its ticket resale service, to Viagogo, a competing platform, for $4.05bn (€3.68bn), announced the e-commerce group on 25/11/2019. The sale "is expected to close by the end of the first quarter of 2020", subject to approval by the…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing
• Article # 168991
• Published on 28/11/19 at 13:29
©  On
Tennis: Roger Federer becomes a shareholder of the Swiss footwear brand On

Swiss tennis player Roger Federer has become a shareholder of the Swiss brand of running footwear On, announced the company on 23/11/2019. "Roger Federer is joining On not because of any sponsorship, but because of entrepreneurship. He's here to help us shape the future of sports. He is a…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 168855
• Published on 27/11/19 at 15:59
©  D.R.
Bundesliga: Mitel (communication systems), official supplier of VfL Wolfsbourg from 2019-20

Mitel, a company specialised in business communication systems (cloud technology), has become a partner of VfL Wolfsburg (Bundesliga) from 2019-20, announced the Canadian group on 26/11/2019. Mitel has the status of official supplier, the sixth level in the German club's sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 168981
• Published on 27/11/19 at 15:00
©  Asics
Asics: Carsten Unbehaun succeeds Alistair Cameron as CEO of Asics EMEA on 20/11/2019

Carsten Unbehaun has been named president and CEO of Asics EMEA, according to the Japanese equipment manufacturer on 22/11/2019. Unbehaun took office on 20/11/2019 and succeeds Alistair Cameron as head of the brand. "Since joining Asics EMEA in 2002, Carsten Unbehaun has held a number of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 168851
• Published on 26/11/19 at 17:15
©  FC Internazionale
Serie A TIM: QQ Music (music streaming platform) becomes a regional partner of Inter Milan in China

QQ Music, a Chinese music streaming platform owned by Tencent Music (a joint venture between the Chinese Internet services group Tencent and the music streaming platform Spotify), has become the "exclusive music platform partner" of FC Internazionale Milano (Serie A TIM) in China from 2019-20…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 168866
• Published on 26/11/19 at 13:20
©  FIFA
FIFA: GWC (logistics) becomes a national supporter of the 2019 Club World Cup in Qatar

GWC, a Qatari logistics company, has become a national supporter of the 2019 Club World Cup in Qatar, according to FIFA on 19/11/2019. The competition will be held in three Qatari stadiums from 11-21/12/2019. GWC has the status of a national supplier (or "national supporter"), the third level…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 168816
• Published on 26/11/19 at 12:40
©  Capitalmind
Sporting goods: an international market of $471bn in 2018 (Capitalmind)

"The international sporting goods market, in 2018, represented $471bn (€411.5bn on 31/12/2018), of which more than 30% in the United States ($155bn / €135bn, 32.9%), far ahead of China ($61bn / €53bn, 13%)," stated Alexandre Ebin, partner at Capitalmind, head of the Consumer & Retail sector, on…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Authorities, Legal, …
• Article # 168775
• Published on 26/11/19 at 09:44
©  D.R.
eSports: Gillette (shaving and hygiene) becomes a sponsor of the EA Sports FIFA 20 Global Series

Gillette, the shaving and hygiene brand of the Procter & Gamble group, has become a partner of the "EA Sports FIFA 20 Global Series", an eSports competition organised by FIFA and the American video game publisher, according to the American brand on 22/11/2019. "This Gillette sponsorship will…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 168784
• Published on 25/11/19 at 16:45