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©  D.R.
Olympique de Marseille: collaboration with Amazon Web Services "to accelerate the club's innovation"

Amazon Web Services (AWS), a division of the US e-commerce group Amazon that specialises in cloud computing services, is collaborating with Olympique de Marseille (Ligue 1 Conforama) "to support its digital transformation and accelerate the club's innovation," said the French club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 168407
• Published on 21/11/19 at 11:00
©  D.R.
England: Lagardère Sports extends as the marketing agency of The Football Association

Lagardère Sports, a subsidiary of Lagardère Sports & Entertainment, has extended as the marketing agency of The Football Association (The FA) from 2019-20, announced Lagardère on 20/11/2019. The duration of the agreement has not been communicated. "The renewal consolidates a year-long…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 168408
• Published on 21/11/19 at 09:40
©  D.R.
Premier League: Crypto Millions Lotto (bitcoin lottery) partner of Wolverhampton Wanderers FC

Crypto Millions Lotto, a brand of the British company Ofertas365 Limited specialised in bitcoin lotteries, has become a partner of Wolverhampton Wanderers FC (Premier League) from 2019-20, announced the London-based company on 19/10/2019. Crypto Millions Lotto is "the world's biggest bitcoin…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 168410
• Published on 20/11/19 at 17:34
©  airbnb x CIO
IOC: Airbnb (accomodation rental) becomes a TOP partner (first level) until 2028 ($500m/€452m)

Airbnb, an accommodation rental service for individuals, has become a "Worldwide Olympic Partner" and "TOP" partner (first level) of the IOC until 2028, announced the International Olympic Committee on 18/11/2019. The partnership, which covers five editions of the Games over nine years, is valued…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Essentials Sponsors & Partners
• Article # 168194
• Published on 19/11/19 at 16:49
©  Athletic Club
LaLiga Santander: BMW-Lurauto (car dealership), official vehicle of Athletic Club from 2019-20

BMW-Lurauto, a car dealership of the German car manufacturer BMW, has become a partner and official vehicle of Athletic Club (LaLiga Santander) from 2019-20, announced the club on 13/11/2019. BMW-Lurauto has the status of official partner, the third level in the Basque club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 168265
• Published on 19/11/19 at 16:14
©  D.R.
Serie A TIM: Linkem (telecommunications) extends as a partner of Bologna FC for 2019-20

Linkem, an Italian telecommunications company specialised in wireless broadband, has extended its partnership with Bologna FC 1909 (Serie A TIM) for 2019-20, for the second consecutive season, announced the club on 15/11/2019. Linkem will continue to benefit from the status of premium partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 168147
• Published on 19/11/19 at 10:34
©  Chelsea FC
Premier League: Hublot launches a third co-branded watch in the colours of its partner Chelsea FC

Hublot, the Swiss watchmaker belonging to the French group LVMH, has activated its partnership with Chelsea FC (Premier League) and launched a co-branded watch named the "Classic Fusion Chronographic Chelsea FC" in the colours of the London club, on 15/11/2019. This is the third limited edition…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 168150
• Published on 18/11/19 at 17:24
©  D.R.
FC Bayern Munich: a connected painting given to Uli Hoeness to mark his departure as club president

A connected painting by the French startup Art Design Painting was presented to Uli Hoeness at his departure from the FC Bayern Munich (Bundesliga) presidency, in the presence of former club player Franck Ribery (Fiorentina, Serie A TIM, since 2019-20), during the club's general meeting, at the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 168102
• Published on 18/11/19 at 14:20
Serie A TIM: LingLong Tire (tyres) extends as a partner of Juventus FC (2019-2022)

LingLong Tire, a Chinese tyre manufacturer, has extended as the "official global tyre partner" of Juventus FC (Serie A TIM) for three additional seasons (2019-2022), announced the club on 18/11/2019. LingLong Tire has been a partner of the Turin (ITA) club since 01/02/2018. The Chinese tyre…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 168124
• Published on 18/11/19 at 13:34
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 168024
• Published on 15/11/19 at 15:19