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©  Udinese Calcio
Serie A TIM: Bluenergy (energy) extends as back shirt sponsor of Udinese Calcio for 2019-20

Bluenergy, an Italian gas and electricity supplier, has extended as a partner and back shirt sponsor of Udinese Calcio (Serie A TIM) for 2019-20, according to the club on 29/10/2019. Bluenergy, headquartered in Udine (ITA), continues to benefit from the status of "back shirt sponsor", the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 166759
• Published on 30/10/19 at 12:25
©  D.R.
Ligue 1 Conforama: Gaussin (transport) official partner of Paris Saint-Germain from 2019-20

Gaussin, an engineering company that designs, assembles and markets innovative products and services in the field of transport and logistics, has become an official partner of Paris Saint-Germain (Ligue 1 Conforama) from 2019-20, announced the company and the club on 29/10/2019. Gaussin has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 166716
• Published on 30/10/19 at 11:40
©  Arsenal FC
Premier League: an average of £16.58m for main shirt sponsorship in 2019-20 (+13.8%)

All 20 Premier League clubs have a main shirt sponsor for the 2019-20 season, as of 28/10/2019. The average shirt sponsorship contract amounts to £16.58m (€19.01m as of 28/10/2019). This amount is up 13.8% from £14.3m (€16.7m) in 2018-19. Excluding the extreme values (Manchester United FC top…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting, Essentials Sponsors & Partners
• Article # 166620
• Published on 29/10/19 at 11:47
©  D.R.
Serie A TIM: Coca-Cola (beverages) becomes an official partner of Juventus for 2 seasons (2019-2021)

The Coca-Cola Company, an American beverage manufacturer, has become a partner of Juventus FC (Serie A TIM) "on Italian territory" for two seasons (2019-2021), announced the club on 28/10/2019. Juventus is the only Serie A TIM club that is sponsored by Coca-Cola. Coca-Cola has the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 166581
• Published on 28/10/19 at 16:16
©  Juventus FC
Serie A TIM: an average of €7.2m for main shirt sponsorship in 2019-20 (+30%)

16 (out of 20) of the Serie A TIM clubs have a main shirt sponsor in 2019-20, as of 25/10/2019 -- with Invent being only a "secondary" shirt sponsor with UC Sampdoria. On average, the 17 sponsors (Cagliari Calcio has two shirt sponsors) contribute €7.26m per year to the clubs of the Italian…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting, Essentials Sponsors & Partners
• Article # 166422
• Published on 28/10/19 at 15:29
©  D.R.
NBA: jersey sponsorship brings in an average of $8.23m to 29 franchises (out of 30) with contracts

29 out of 30 franchises have a jersey sponsor for the launch of NBA's 2019-20 season, on 22/10/2019. The franchises collect an average of $8.23m (or €7.38m as of 23/10/2019) from their small pocket sponsor space -- with News Tank Football having compiled amount data on 21 of the 29 agreements…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 166217
• Published on 28/10/19 at 13:09
©  RCSA
Ligue 1 Conforama: Produc'son (events) becomes a sponsor of RC Strasbourg Alsace from 2019-20

Produc'son, an Alsatian company specialised in events, has extended its partnership with RC Strasbourg Alsace (Ligue 1 Conforama) from 2019-20, announced the club on 25/10/2019. Produc'son has been working with RC Strasbourg Alsace since 2012. Produc'son now has the status of "sponsor", the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 166549
• Published on 28/10/19 at 12:30
©  D.R.
France: LFP partners with StadiumGO, a carpooling platform dedicated to sports events

The Ligue de Football Professionnel has partnered with StadiumGO, the first carpooling platform dedicated entirely to sporting events, announced the LFP on 23/10/2019. "As part of the collaboration, the LFP will allow StadiumGO users to follow their home club throughout France for Ligue 1…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 166537
• Published on 28/10/19 at 11:56
©  D.R.
Ligue 1 Conforama: Midas Trend (cryptocurrency) sleeve sponsor of LOSC Lille for 2 years (2019-2021)

Midas Trend, a Brazilian platform for digital financial products (cryptocurrencies), has become a partner and sleeve sponsor of LOSC Lille (Ligue 1 Conforama) for two seasons (2019-2021), announced the club on 25/10/2019. "It is the first South American partner to follow in the path of LOSC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 166474
• Published on 28/10/19 at 10:42
©  LFP
France: BKT (tyres) to allow 10 fans to onto the pitch at halftime of Coupe de la Ligue BKT games

Balkrishna Industries Ltd. (BKT) has activated its partnership with the French LFP and launched the "BKT Fan Match", an operation that allows "fans to step on the pitch of their idols at half-time" of the Coupe de la Ligue BKT matches from the Round of 32 (on 29 and 30/10/2019), announced the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 166458
• Published on 28/10/19 at 09:45