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©  FCB
FC Barcelona: Sebang (batteries) becomes a regional partner in South Korea, Vietnam and Malaysia

Sebang, a South Korean car battery manufacturer, has become a regional partner of FC Barcelona (LaLiga Santander) in South Korea, Vietnam and Malaysia for three seasons (2019-2022), according to the club on 10/10/2019. Sebang has the status of a regional partner, the fourth level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 164788
• Published on 15/10/19 at 14:14
©  Juventus
Serie A TIM: Dashing (cosmetics) regional partner of Juventus FC in Brunei and Malaysia from 2019-20

Dashing, a men's skincare brand belonging to the Indian group Wipro, has become a regional partner of Juventus FC (Serie A TIM) in Brunei and Malaysia as part of a "multi-year partnership" from 2019-20, announced the club on 11/10/2019. Dashing has the status of regional partner, the fourth…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 164704
• Published on 15/10/19 at 11:29
©  D.R.
Premier League: HSBC (bank) partners with Tottenham Hotspur for the UK and Hong Kong (2019-2024)

HSBC, a British bank, has become the "official banking partner" of Tottenham Hotspur FC (Premier League) for the United Kingdom and Hong Kong for five seasons (2019-2024), announced the club on 14/10/2019. The partnership covers both the men's and women's (Barclays FA Women's Super League…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 164746
• Published on 15/10/19 at 10:54
©  Liverpool FC
Liverpool FC: AXA activates its partnership with a campaign aimed at building mental resilience

The French insurance company AXA has activated its partnership with Liverpool FC (Premier League) through the launch of the "Sharing Makes Us Stronger" campaign, which aims to strengthen mental resilience, according to the English club on 03/10/2019. AXA extended its partnership and became a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 164719
• Published on 14/10/19 at 18:05
©  D.R.
NBA: Daryl Morey's tweet in support of Hong Kong could cost the Houston Rockets $25m (press)

The suspension of the commitments of the Chinese sponsors would cause $25m (€22.6m) in losses to the Houston Rockets franchise (NBA) for the 2019-20 season, according to the New York Times on 13/10/2019. These suspensions follow the tweet of Daryl Morey, general manager of the Houston Rockets, who…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 164713
• Published on 14/10/19 at 17:39
©  D.R.
MLS: Target becomes Los Angeles FC sleeve sponsor from 2020, first sleeve partner in the league

Target, a Minneapolis (Minnesota, USA) based retailer, has become a partner and shirt sleeve sponsor of Los Angeles FC (MLS) for the 2020 season, as part of a multi-year deal, announced the club on 10/10/2019. This is the first sleeve sponsorship deal in the league, with Major League Soccer…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 164607
• Published on 14/10/19 at 13:30
©  Esprit x UEFA
UEFA: Esprit (clothing, Hong-Kong) becomes the official apparel for women's competitions (2019-2021)

Esprit, a Hong Kong-based clothing brand, has become the "official branded apparel partner" of UEFA for its women's competitions for the 2019-2021 cycle, announced the body on 10/10/2019. "Esprit will supply branded apparel to UEFA staff and volunteers working on site at UEFA women's…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 164558
• Published on 14/10/19 at 12:19
©  Arsenal FC
Sponsorship: Arsenal, Lazio, Roma, Wolfsburg partner with new official tailors from 2019-20

424, a fashion brand based in Los Angeles (California, USA), has become a regional partner (third level) and official tailor of Arsenal FC (Premier League) for two seasons (2019-2021), announced the club on 09/10/2019. The partnership also involves Arsenal Women FC (Barclays FA Women's Super…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 164609
• Published on 14/10/19 at 11:19
©  adidas
eSports: EA Sports and adidas present the first official digital match ball for a global competition

The American publisher EA Sports and adidas have activated their partnership and launched the first official digital match ball for an eSports competition, the EA Sports FIFA 20 Global Series "on The Road to the FIFA eWorld Cup," announced the German equipment manufacturer on 07/10/2019. "The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, esport - gaming
• Article # 164497
• Published on 11/10/19 at 17:39
©  UEFA
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 164590
• Published on 11/10/19 at 14:30