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©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 166447
• Published on 25/10/19 at 15:50
NBA: jerseys sponsors of the franchises for the 2018-19 season

The NBA authorised the franchises of the league to market sponsorship space on their jerseys on 15/04/2016. The experimental phase is to last three seasons, and has been in effect since the 2017-18 season, the same time as the beginning of the leagues equipment supplier contract with Nike. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 131130
• Published on 25/10/19 at 15:31
©  D.R.
Manchester City: Nestlé Professionnal becomes a "coffee, vegan and vegetarian partner" from 2019-20

Nestlé Professionnal, a brand of the Swiss food group of the same name, has become a partner of Manchester City FC (Premier League) as part of a multi-year agreement from 2019-20, announced the club on 24/10/2019. The agreement represents a first level partnership in the sponsorship hierarchy of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 166412
• Published on 25/10/19 at 13:40
©  D.R.
Sportel: "We have separated sponsorship of men's and women's competitions" (G-L. Epstein, UEFA)

"We have separated sponsorship of men's and women's competitions at UEFA (from the 2018-2021 cycle), and I think that was necessary because if you don't do it, on the one hand you don't know the true commercial value of women's competitions, and on the other hand you have less involved partners…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Sponsors - Partners, Agencies, …
• Article # 166403
• Published on 25/10/19 at 13:10
©  D.R.
Ligue 1 Conforama: DMAX (moving, FRA) becomes a sleeve sponsor of Toulouse FC for 2019-20

DMAX, a French moving company for companies and individuals, has become a sleeve sponsor of Toulouse FC (Ligue 1 Conforama) for the 2019-20 season, announced Lagardère Sports & Entertainment, the marketing agency that negotiated the agreement on 22/10/2019. DMAX has the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 166205
• Published on 25/10/19 at 12:09
©  D.R.
Juventus FC: Fiat, via Jeep, increases shirt sponsorship to €42m/year (2019-2021, +€25m/year)

FCA Italy, the Italian subsidiary of the Italian-American manufacturer Fiat Chrysler Automobiles, owner of the Jeep brand, has revalued the sponsorship of its partnership with Juventus FC (Serie A TIM) by €50m over two seasons (2019-2021, €25m per season), bringing the annual value of the contract…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Finance, …
• Article # 166343
• Published on 24/10/19 at 16:20
©  D.R.
Under Armour: Patrik Frisk to succeed Kevin Plank as CEO from 01/01/2020

Patrik Frisk, 56 year old, currently chief operating officer, has been appointed chief executive officer (CEO) of Under Armour effective on 01/01/2020, announced the American sports equipment manufacturer on 22/10/2019. "(Frisk) will join Under Armour's board of directors. Kevin Plank, having…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Legal
• Article # 166239
• Published on 24/10/19 at 14:05
©  TIM
Italy: TIMvision (Telecom Italia) title sponsor and broadcaster of the Women's Serie A for 2019-21

Telecom Italia, via VoD TIMvision service, has expanded its agreement with the FIGC and acquired the title naming rights otothe Italian Women's Serie A (Calcio Femminile Italiano) as well as other women's competitions (Women's Coppa Italia and Supercoppa) for two years (2019-2021), indicated the…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Sponsors - Partners, Authorities, …
• Article # 166082
• Published on 23/10/19 at 16:44
©  Nike
Nike: John Donahoe to replace Mark Parker as president and CEO on 13/01/2020

John Donahoe will replace Mark Parker as president and CEO of Nike, announced the American equipment manufacturer on 22/10/2019. Donahoe's appointment will be effective on 13/01/2020. "Mark Parker, CEO since 2006 and Chairman, president and CEO since 2016, will become executive chairman and…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Legal
• Article # 166200
• Published on 23/10/19 at 14:15
©  D.R.
Lagardère Plus named Volkswagen's hospitality agency for the DFB-Pokal and Euro 2020

Lagardère Plus, the Lagardère Sports & Entertainment entity dedicated to consulting and activations for advertisers, has become the hospitality agency of the German car manufacturer Volkswagen for two seasons (2019-2021), on 17/10/2019. "This collaboration will focus on Volkswagen's…
Domain(s): Sponsors & Partners
• Category(ies): Agencies
• Article # 166159
• Published on 23/10/19 at 12:00