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Ligue 1: Orange activates partnerships with PSG, Lyon and Marseille and launches a WhatsApp chat

Orange has activated its partnerships with the Ligue 1 Conforama clubs Paris Saint-Germain, Olympique Lyonnais and Olympique de Marseille and launched the "Team Orange Tchat on WhatsApp, a unique conversation between 32 fans and their favourite club," announced Havas Sports & Entertainment, the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 164856
• Published on 18/10/19 at 11:25

Premier League: Marriott International becomes Manchester United FC's first official hotel partner

Marriott International, an American hotel group specialised in luxury hotels, has extended its partnership with Manchester United FC (Premier League) by becoming the club's "first-ever official hotel partner" from 2019-20, announced the company on 17/10/2019. Marriott International will…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 165767
• Published on 18/10/19 at 09:59

France: "D1 Arkema naming rights make us one of the major players post-World Cup" (G. Galinier)

"Naming rights makes us one of the major players post-World Cup. We are thus joining the FFF's legacy plan after the 2019 Women's World Cup," said Gilles Galinier, external communications director at Arkema, to News Tank Football on 10/10/2019. The French chemical and advanced materials group…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Essentials Sponsors & Partners
• Article # 164857
• Published on 17/10/19 at 17:34

Sponsorship: 99.04% Ligue 1 Conforama players wear Nike, adidas or Puma boots

99.04% of Ligue 1 Conforama players wear boots produced by the American brand Nike (49.33%) and the German brands adidas (39.81%) and Puma (9.9%), according to Footpack, a French site that specialises in football equipment news on 16/10/2019 (see below for detailed figures on the seven brands…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 165667
• Published on 17/10/19 at 13:50

Olympique de Marseille: Puma launches an "influence jersey" range "for urban fashion lovers"

Puma has activated its partnership with Olympique de Marseille (Ligue 1 Conforama) and has launched a range of " influence jerseys for the club's fans," announced the German brand on 16/10/2019. "The jerseys are available at lifestyle specialists, in official stores and on OM.fr from 16/10/2019,…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 164976
• Published on 17/10/19 at 11:10

Leaders 2019: Y. Al-Obaidly, A. Agnelli, L. De Laurentiis, P. Hutton among the speakers

"We now live in a world where exclusive broadcast rights are, effectively, wholly non-exclusive. Consumers, young and old, are accessing everything for nothing - via a kodi or a VPN or beoutQ - wherever they are, whenever they like, and this behaviour is being normalised. As the largest buyer of…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Authorities, Sponsors - Partners, …
• Article # 164855
• Published on 16/10/19 at 17:54

LaLiga Santander: Vueling (airline) extends as a partner of Valencia CF for 2019-20

Vueling, the Spanish airline belonging to the British group International Airlines Group, has extended its partnership with Valencia CF (LaLiga Santander) for the 2019-20 season, announced the club on 10/10/2019. Vueling is an official partner, the fourth level in the Spanish club's sponsorship…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 164911
• Published on 16/10/19 at 15:17

Serie A TIM: Manpower Group (human resources) extends as a partner of Inter Milan (2019-2022)

Manpower Group, an American company specialised in human resources consulting, recruitment and temporary work, has extended its partnership with FC Internazionale Milano (Serie A TIM) for three seasons (2019-2022), according to the club on 10/10/2019. Manpower Group has the status of premium…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 164789
• Published on 16/10/19 at 10:51

Bundesliga: Borussia Dortmund receives "positive feedback" for its virtual advertising technology

Borussia Dortmund (Bundesliga) have received "positive feedback" from their partners after implementing a virtual advertising system developed by the technology service provider Supponor, which was installed before the beginning of the 2018-19 season and used for the first time during the club's…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 164796
• Published on 16/10/19 at 09:45

Running: Ineos, Nike and NN Group, sponsors of Eliud Kipchoge's sub two-hour marathon (1:59:40)

Eliud Kipchoge (KEN), 34 years old, ran a marathon in less than 2 hours for the first time in history (1 h 59' 40'') as part of the "The INEOS 1:59 Challenge" on the streets of Vienna (AUT) on 12/10/2019. The budget for the event, supported and managed by Ineos, a company specialised in the…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 164739
• Published on 15/10/19 at 16:04