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©  Continental
Continental Tires: "Football provides notoriety and cycling highlights our products" (A. Eymard)

" The change in the sponsorship strategy of Continental was made with a switch from football, with investment, logically, for the grand notoriety (football provides), towards cycling which makes it more possible to highlight our products," stated Adrien Eymard, marketing director of Continental…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Essentials Sponsors & Partners
• Article # 163812
• Published on 07/10/19 at 15:53
©  D.R.
LaLiga: Pepsi (beverages) regional partner of the Spanish League in Guatemala (2019-2022)

Pepsi has become regional partner in LaLiga Guatemala for three seasons (2019-2022), announced the drinks beverage brand of the American PepsiCo group on 04/10/2019. Pepsi enjoys the status of regional partner, which is the 5th level in LaLiga's sponsorship hierarchy. "Over the next few…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 164139
• Published on 07/10/19 at 14:39
©  NBA x William Hill
NBA: William Hill becomes the third "authorised sports betting partner" of the league in the USA

The British sports betting operator William Hill has become the "authorised sports betting partner" of the NBA, on 02/10/2019. "As part of the agreement, William Hill will have the right to use official NBA betting data and league marks across its mobile platforms and in its sports books…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Betting
• Article # 164127
• Published on 07/10/19 at 13:45
©  D.R.
Venue operations: AEG Facilities / SMG merger finalized, now reformed into ASM Global

The merger process of AEG Facilities and SMG, companies dedicated to the operation and management of venues (arenas, stadiums, auditoriums and convention centers), has been finalized, indicated, on 01/10/2019, the two entities now joined together into the newly named ASM Global. This merger was…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Stadiums
• Article # 163982
• Published on 04/10/19 at 12:45
©  Bologna FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 163999
• Published on 04/10/19 at 11:44
©  Bologna FC
Serie A TIM: JBO (betting) becomes a regional betting partner of Bologna FC in Asia from 2019-20

JBO, a betting and gaming operator, has become a regional betting partner of Bologna FC 1909 (Serie A TIM) in Asia from 2019-20, according to the Italian club on 03/10/2019. "This agreement is our first international partnership outside of Italy and demonstrates the continued growth of our…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 163887
• Published on 03/10/19 at 15:01
©  NHL
NHL: a two-year marketing and promotional partnership with the American rock band Green Day

The National Hockey League is entering into a two-year marketing and promotional partnership with the American rock band Green Day, according to the North American professional ice hockey league on 30/09/2019. "To launch the partnership, NHL fans will get a sneak peek to a yet to be released…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 163846
• Published on 03/10/19 at 11:50
©  D.R.
Formula 1: Twitter, Facebook and Instagram communities of the drivers and teams (October 2019)

Please find in the infographics below the Facebook (number of likes) and Twitter and Instagram (number of followers) communities of the 20 drivers and 10 teams of the 2019 Formula 1 World Championship. Sebastian Vettel (GER) and Kimi Räikkönen (FIN) do not have an official account on Facebook…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 163735
• Published on 02/10/19 at 17:59
©  AC Milan
Serie A TIM: Axitea (security provider) becomes a partner of AC Milan for "the next three seasons"

Axitea, an Italian global security provider, has become a partner of AC Milan (Serie A TIM) for "the next three seasons (until 2021-22)," announced the club on 01/10/2019. Axitea has the status of official supplier, the fourth level in the sponsorship hierarchy of the Milanese club. "This…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 163807
• Published on 02/10/19 at 17:30
©  Riot Games
eSports: Oppo (smartphones, CHN) becomes a partner of League of Legends competitions until 2024

Oppo, a Chinese smartphone manufacturer, has become, with the publisher Riot Games, the "exclusive global smartphone partner" for League of Legends eSports competitions until 2024, on 30/09/2019. Oppo will organise activations (see details below) throughout the year around the three annual…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 163667
• Published on 02/10/19 at 09:35