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©  IAAF
Diamond League (Athletics): Infront obtains TV rights from 2025, Wanda naming rights from 2020

The marketing and media rights agency Infront has acquired the international media rights to IAAF and the Diamond League's elite track and field circuit, the company announced on 25/09/2019. Infront's parent company, the Chinese conglomerate Wanda Group, also becomes the title sponsor of the…
Domain(s): Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Sponsors - Partners
• Article # 163246
• Published on 26/09/19 at 15:27
©  D.R.
Deliveroo/Uber Eats: the home meal delivery companies establish themselves in football sponsorship

The meal delivery companies Uber Eats (USA) and Deliveroo (UK) have been developing their sponsorship strategy during summer 2019 by broadening their support (naming rights, shirt sponsorships, commercial partnerships...) at several levels (in Spain, the United Kingdom and France -- across clubs…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 160367
• Published on 26/09/19 at 10:49
O. Lyonnais: "International brands like Deliveroo demonstrates our attractiveness" (Cyrille Groll)

"We are delighted to be accompanied by an international brand like Deliveroo. The arrival of these major international brands demonstrates the attractiveness of Olympique Lyonnais, both for its men's and women's teams. From the very beginning of our discussions, Deliveroo wanted to include our…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 163037
• Published on 25/09/19 at 09:35
©  D.R.
FC Nantes: LNA Santé gives up its sleeve sponsorship space for 2 matches for Alzheimer's research

The Fondation pour la Recherche sur Alzheimer (a French Foundation for Alzheimer Research) replaced LNA Santé (health facilities) as a sleeve sponsor of FC Nantes (Ligue 1 Conforama), for two matches during FC Nantes - Stade de Reims (Matchday 5, 1-0), on 15/09/2019, and RC Strasbourg Alsace - FC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 162948
• Published on 24/09/19 at 14:00
©  Real Betis
LaLiga Santander: Reale Seguros (insurance) extends as a sleeve sponsor of Real Betis (2019-2022)

Reale Seguros, a Spanish insurance company belonging to the Italian Reale Group, has extended as a sleeve sponsor of Real Betis Balompié (LaLiga Santander) for three seasons (2019-2022), announced the club on 20/09/2019. Reale Seguros will continue to benefit from the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 162898
• Published on 24/09/19 at 09:35
©  n/a
UK: Thomas Cook Sport, partnered with several Premier League clubs, goes into compulsory liquidation

The British travel and tourism agency Thomas Cook, including its subsidiary Thomas Cook Sport, has ceased trading with immediate effect and gone into compulsory liquidation before business on Monday 23/09/2019. Among many other football clubs across Europe, Thomas Cook Sport was partnered with…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Ticketing, Clubs, Legal
• Article # 162928
• Published on 23/09/19 at 17:56
©  Arsenal FC
Premier League: Global Kapital Group (finance) becomes a forex trading partner of Arsenal FC

Global Kapital Group, a financial technology company with a headquarters in London (UK), has become the official forex trading partner of Arsenal FC (Premier League), according to the London club on 20/09/2019. Global Kapital Group has the status of official partner, the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 162905
• Published on 23/09/19 at 16:24
©  D.R.
Japan 2019: Canterbury is the most represented equipment supplier with 7/20 teams under contract

Canterbury is the most represented equipment supplier among the 20 federations participating in the 2019 Rugby World Cup in Japan. The New Zealand brand, now based in the United Kingdom, is partnered with seven countries (35%): England, Ireland, United States, Canada, Georgia, Russia and…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 160829
• Published on 23/09/19 at 13:39
©  D.R.
Ligue 1 Conforama: Paris Saint-Germain launch a jewellery collection with Philippe Audibert Paris

Philippe Audibert Paris, jewelry brand of the French jeweler of the same name, has joined forces with Paris Saint-Germain (Ligue 1 Conforama) to launch a collection of co-branded jewellery, announced Paris Saint-Germain on 18/09/2019. Rings are available from €70-75, while bracelets are priced…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 160780
• Published on 23/09/19 at 13:00
©  D.R.
Exclusive End of the Coupe de la Ligue BKT: "Surprised, but this is the market" (L. Salmaso, BKT Europe)

"(I was) surprised. But this is the market, there is no time for being surprised. We understand the rules of the market. We are a business as well. Sometimes it is necessary to take decisions that you do not want to take," stated Lucia Salmaso, the CEO of BKT Europe, in an exclusive interview with…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Sponsors - Partners, Authorities, …
• Article # 160836
• Published on 23/09/19 at 09:15