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©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 153962
• Published on 09/08/19 at 12:25
©  OGC Nice
Ligue 1 Conforama: Purexpert (therapeutic center) official supplier of OGC Nice in 2019-20

Purexpert, a therapeutic center specializing in intense cold treatments based in Vence (FRA), has become an official supplier of OGC Nice (Ligue 1 Conforama) for the 2019-2020 season, the club said on 07/08/2019. This is a fourth level partnership in the sponsorship hierarchy of the Nice club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 153934
• Published on 08/08/19 at 17:45
©  D.R.
Valencia CF: Libertex (trading) succeeds beIN Sports as back of the shirt sponsor (2019-2021)

Libertex, a financial trading application developed by the Cyprus company Indication Investments Ltd, has becomes a partner and back of the shirt sponsor (match and training kits) of Valencia CF (LaLiga Santander) for two seasons (2019-2021), announced the club on 07/08/2019. Libertex is the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance
• Article # 153907
• Published on 08/08/19 at 13:34
©  D.R.
Bundesliga: Tou Tou (sports betting, CHN) succeeds H-Hotels as Werder Bremen sleeve sponsor

Tou Tou, a sports betting operator based in China, has become a partner and shirt sleeve sponsor of SV Werder Bremen (Bundesliga), starting in the 2019-20 season, announced the club on 02/08/2019. The agreement was negotiated by Infront Germany, Werder's exclusive marketing authority until the end…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting, esport - gaming
• Article # 153856
• Published on 08/08/19 at 09:40
©  RCDE
LaLiga Santander: iFLYTEK (translation technology, CHN) partner of RCD Espanyol from 2019-20

iFLYTEK, a Chinese company specializing in voice assistance and artificial intelligence for translation, has become a partner of the Reial Club Deportiu Espanyol of Barcelona (LaLiga Santander) from 2019-20, announced the club on 05/08/2019. The duration of the agreement between the two parties…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 153830
• Published on 07/08/19 at 13:19
©  Accor
Paris Saint-German: Accor launches its partnership with a mural on the façade of its head office

The French hotel group Accor has launched its partnership with Paris Saint-Germain (Ligue 1 Conforma) by displaying a virtual mural with the new club home shirt sponsored with "ALL", the new lifestyle loyalty program of the Accor group, across the entire façade of its headquarters building, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 153824
• Published on 07/08/19 at 12:40
©  EHF
Handball: Lidl (supermarket retail) becomes official sponsor of the EHF Euro 2020

Lidl, a German supermarket retail chain, has become the official sponsor of the EHF Euro Handball 2020, announced the European Handball Federation (EHF) on 05/08/2019. The deal was negotiated by Infront, the body's exclusive marketing agency. Lidl was already an official sponsor of the EHF Euro…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 153798
• Published on 07/08/19 at 11:00
©  D.R.
2019-20 LaLiga: 4 clubs (R.Sociedad, Atlético, C.Vigo and Villarreal) with stadium naming contracts

Four of the 20 clubs participating in the 2019-20 LaLiga Santander season have a stadium with a naming rights contract (20%). The four clubs that play in stadiums with sponsored naming rights are Club Atlético de Madrid (Wanda Metropolitano), Real Club Celta de Vigo (ABANCA Balaídos), Real…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 153772
• Published on 07/08/19 at 09:40
©  D.R.
Ligue 1 Conforama: SFR and Numerize, sponsors (third level) of RC Strasbourg Alsace in 2019-20

The French telecom operator SFR and the specialist in the digitization and dematerialization of paper archives Numerize, became partners of RC Strasbourg Alsace (Ligue 1 Conforama) for 2019-20, announced the club on 03/08/2019. Both companies enjoy the status of "sponsor", the third level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 153774
• Published on 06/08/19 at 15:25
©  D.R.
Premier League: JD Sports (distribution) extends as sleeve sponsor of Brighton for 2019-20

JD Sports, a UK distributor of sporting goods, has extended as a partner and shirt sleeve sponsor of Brighton & Hove Albion FC (Premier League) for the 2019-20 season, on 02/08/2019. The brand, based in Bury (UK), will appear for the third consecutive season on the sleeve of the English south…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 153775
• Published on 06/08/19 at 14:24