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©  Ineos
Ineos (chemicals): invested in sports (OGC Nice, a cycling team, America's Cup, marathon runner)

Jim Ratcliffe, one of the UK's wealthiest men, and founder, chairman and CEO of Ineos, a chemical group that owns the Swiss club Lausanne-Sport (Brack.ch Challenge League), is in the process of acquiring OGC Nice (Ligue 1 Conforama), after having taken over a cycling team, a sailing team and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 153128
• Published on 25/07/19 at 11:40
©  Renault F1 Team
Formula 1: BP (oil and gas) extends its partnership with the Renault F1 Team until 2024

BP, a British oil and gas company, has extended as a major partner (first level) of the Renault F1 Team "for a further two years until the end of 2024," announced Renault on 24/07/2019. The partnership began in 2017 and was extended for a minimum of five seasons, until the end of 2022 on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 153122
• Published on 25/07/19 at 11:00
©  D.R.
Ligue 1 Conforama: Royal Canin (food) becomes a shorts sponsor of Nimes Olympique from 2019-20

Royal Canin, a French brand of cat and dog food belonging to the American confectionery company Mars, has become a partner and front shorts sponsor of Nîmes Olympique (Ligue 1 Conforama) from 2019-20, according to the club on 24/07/2019. Royal Canin has the status of premium partner, the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 153110
• Published on 25/07/19 at 10:20
©  D.R.
Premier League: Nissan extends as a partner of City Football Group and its affiliated clubs

The Japanese car manufacturer Nissan has extended its partnership with City Football Group and its affiliated clubs in the USA, Australia and the United Kingdom, including with Manchester City FC (Premier League), from 2019-20, announced the English club on 24/07/2019. Nissan has the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 153081
• Published on 24/07/19 at 17:45
©  D.R.
Premier League: Santa Rita (wine) and Camden Town Brewery (beer) partners of Arsenal FC (2019-2022)

Santa Rita, a Chilean winery, has extended its partnership with Arsenal FC (Premier League) for three seasons (2019-2022), announced the club on 23/07/2019. Santa Rita is featured on signage at the Emirates Stadium (60,260 capacity), as well as on the club's communications, offers "premium wines…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 153064
• Published on 24/07/19 at 15:40
©  uhlsport
Domino's Ligue 2: uhlsport and the LFP present the new "Triomphéo" official football for 2019-20

The German sports equipment manufacturer uhlsport and the LFP have presented the new "Triomphéo", the official Domino's Ligue 2 football for the 2019-20 season (which begins this Friday 26/07/2019), on 23/07/2019. "Its name, a reference to the place where victories and heroes are celebrated…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 153021
• Published on 24/07/19 at 11:30
©  D.R.
LOSC Lille: the European Metropolis of Lille and Hello Lille (tourism) shoulder sponsors for 2019-20

The European Metropolis of Lille (MEL), and the tourism agency Hello Lille, have extended their partnerships with LOSC Lille (Ligue 1 Conforama) for the 2019-20 season, according to the French club on 23/07/2019. The European Metropolis of Lille has the status of an institutional partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 153020
• Published on 24/07/19 at 10:10
©  D.R.
Sponsorship: Budweiser (beer) becomes a partner of the Premier League and LaLiga from 2019-20

Budweiser, the American beer brand belonging to the Belgian brewing company AB InBev, has become a partner of the Premier League and LaLiga under a multi-year agreement starting in 2019-20, according to the two leagues on 22/07 (LaLiga) and 23/07/2019 (Premier League) respectively. "These new…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 152968
• Published on 23/07/19 at 16:20
©  D.R.
Bundesliga: Wiesenhof (food products) extends as a shirt sponsor of SV Werder Bremen until 2021-22

Wiesenhof, a German brand specialised in meat and frozen products from the PHW-Gruppe Lohmann & Co group, has extended its partnership as the main shirt sponsor of Sport Verein Werder Bremen (Bundesliga) for two seasons from 2020-21 (2020-2022), announced the club on 22/07/2019. The contract…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 152955
• Published on 23/07/19 at 14:40
©  D.R.
Liverpool FC: Standard Chartered (bank) and Joie (childcare products) partner with the women's team

The British bank Standard Chartered and Joie, a British manufacturer and distributor of childcare products, have extended their partnerships with Liverpool FC to support the club's women's team Liverpool FC Women (Barclays FA Women's Super League), according to the Merseyside club on 18/07/2019…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 152911
• Published on 23/07/19 at 13:40