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©  D.R.
LaLiga Santander: Sailun Tyre (tyres) succeeds Sesderma as sleeve sponsor of Valencia CF (2019-2022)

Sailun Tyre, a Chinese tyre manufacturer, has become a partner and sleeve sponsor of Valencia CF (LaLiga Santander) for three seasons (2019-2022), according to the club on 17/07/2019. Sailun Tyre has the status of "premium plus" partner, the second level in the Spanish club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 152662
• Published on 18/07/19 at 15:45
©  D.R.
Premier League: EA Sports succeeds Konami as partner of Liverpool FC from 2019-20

EA Sports, an American video game publisher, and developer of the "FIFA" football video games, has become a partner of Liverpool FC (Premier League) from 2019-20, as part of a multi-year agreement, according to the club on 16/07/2019. EA Sports has the status of official partner, the third…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 152616
• Published on 18/07/19 at 12:20
©  n/a
Women's World Cup: "A huge uplift in brand interest but more to be done" (J. Fenn, H+K Strategies)

"Most brands focused on an emotive statement of intent at the start of the tournament, but then did much less of impact as the tournament went on. It was unquestionably a huge uplift in brand interest from previous major women's tournaments, but there is still much more to be done for some…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 152441
• Published on 18/07/19 at 10:54
©  D.R.
LaLiga Santander: Oppo (smartphones, CHN) extends with FC Barcelona for 3 seasons (2019-2022)

Oppo, a Chinese smartphone manufacturer, has extended its partnership with FC Barcelona (LaLiga Santander) for three more seasons (2019-2022), according to the club on 16/07/2019. The Chinese brand has been a partner of the club since an agreement on 01/06/2015. Oppo has the status of global…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 152523
• Published on 18/07/19 at 09:40
DAZN: STATS' parent company Vista Equity Partners acquires Perform Content to create "Stats Perform"

The American investment fund Vista Equity Partners, parent company of STATS, a company specialised in the capture and analysis of sports data, has finalised the acquisition (announced on 15/04/2019) of the British company Perform Content, specialised in the production of sports content and parent…
Domain(s): Sponsors & Partners, Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 152465
• Published on 17/07/19 at 11:11
©  Konami
Serie A TIM: Konami succeeds EA Sports as a partner of Juventus FC from 2019-20

Konami, the Japanese video game publisher and developer of the eFootball PES 2020 game, has become an exclusive partner of Juventus FC (Serie A TIM) as part of a "long-term" agreement from 2019-20, announced the club on 16/07/2019. Konomi has the status of official partner, the second level…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 152450
• Published on 16/07/19 at 17:19
©  D.R.
Premier League: 1xBet succeeds William Hill as official betting partner of Chelsea FC (2019-2022)

1xBet, a sports betting operator based on the Caribbean island of Curaçao (owned by the Netherlands), has become a partner of Chelsea FC (Premier League) for three seasons (2019-2022), according to the London club on 15/07/2019. 1xBet has the status of official partner, the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Betting
• Article # 152405
• Published on 16/07/19 at 13:30
©  SD Eibar
LaLiga Santander: BOJ (domestic appliances) becomes a back shirt sponsor of SD Eibar for 2019-20

BOJ, a Spanish company specialised in domestic goods and appliances, has become a partner and back shirt sponsor of Sociedad Deportiva Eibar (LaLiga Santander) for the 2019-20 season, announced the club on 12/07/2019. BOJ, based in Eibar (Basque Country, ESP), will benefit from the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 152403
• Published on 16/07/19 at 11:45
©  D.R.
Bundesliga: Konami succeeds EA Sports as platinum partner of FC Bayern Munich from 2019-20

Konami, a Japanese video game publisher, has become a partner of FC Bayern Munich (Bundesliga) as part of a "long-term agreement" from 2019-20, according to the club on 11/07/2019. To mark the occasion club player Serge Gnabry (GER) has become an ambassador of Konami and will be featured on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 152296
• Published on 15/07/19 at 13:44
©  Deportivo Alavés
LaLiga Santander: Integra Energía (electricity) extends as shorts sponsor of Deportivo Alavés

Integra Energía, a Spanish electricity supplier, has extended its partnership with Deportivo Alavés (LaLiga Santander) for two seasons (2019-2021), according to the club on 11/07/2019. Integra Energía will continue to benefit from the status of official partner, the fourth level in the Spanish…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 152298
• Published on 15/07/19 at 12:09