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©  Ineos_OGC Nice
Ligue 1 Conforama: Ineos (chemicals) becomes the main shirt sponsor of OGC Nice from 2019-20

Ineos, a company specialised in the chemical sector, has become the main shirt sponsor of OGC Nice (Ligue 1 Conforama) from the 2019-20 season, according to club on 27/07/2019. Ineos, which has the status of main partner, the first level in the club's sponsorship hierarchy, "will also benefit…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 153316
• Published on 29/07/19 at 11:40
©  D.R.
Ligue 1 Conforama: Maisons Pierre (housing) extends as a shorts sponsor of FC Nantes for 2019-20

Maisons Pierre, a French company specialised in the construction of detached houses, has extended its partnership with FC Nantes (Ligue 1 Conforama) for 2019-20 as an official partner and front shorts sponsor, according to the club on 26/07/2019. Maisons Pierre will continue to benefit from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 153269
• Published on 29/07/19 at 10:25
©  D.R.
Premier League: StormGain (cryptocurrency) becomes a sleeve sponsor of Newcastle United for 2019-20

StormGain, a cryptocurrency platform, has become a partner and sleeve sponsor of Newcastle United FC (Premier League) for 2019-20, according to the club during the presentation of its away shirt on 26/07/2019. The agreement was negotiated by WH Sports Group. StormGain has the status of a main…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 153301
• Published on 29/07/19 at 09:40
2019-20 Bundesliga: 14 of the 18 clubs have a stadium naming contract (average amount of €3m/year)

Of the 18 clubs competing in the 2019-20 Bundesliga season, 14 (77%) play in a stadium under a naming rights contract. Borussia Mönchengladbach (Borussia Park), Hertha BSC (Olympiastadion), SC Freiburg (Schwarzwald-Stadion) and 1. FC Union Berlin (Stadion An der Alten Försterei) are the only…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums, Essentials Sponsors & Partners
• Article # 153253
• Published on 26/07/19 at 16:00
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 153223
• Published on 26/07/19 at 14:20
©  D.R.
eSports: Invitus Gaming and Manchester United FC players meet in China via mutual partner Chevrolet

Chevrolet, an American car manufacturer, organised a meeting between the eSports players of the Chinese team Invictus Gaming and those of Manchester United FC (Premier League), on 23/07/2019. Taking advantage of the English club's tour of China, the players of both teams exchanged shirts…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 153200
• Published on 26/07/19 at 11:40
©  D.R.
LaLiga: Iberia (airline) becomes a regional partner of the League in China for the 2019-20 season

Iberia, the Spanish airline of the British group International Airlines Group, has become a regional partner of LaLiga in China for the 2019-20 season, according to the body on 25/07/2019. "Thanks to this partnership, two of the most internationally recognised Spanish brands join forces to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 153206
• Published on 26/07/19 at 11:00
©  D.R.
Tottenham Hotspur FC: AIA (insurance) extends as main shirt sponsor until 2026-27 (€358m)

The Hong Kong insurance company AIA, a major partner and main shirt sponsor of Tottenham Hotspur FC (Premier League), has extended its partnership until 2026-27, announced the club, on 25/07/2019. This contract will take effect directly from the 2019-20 season, replacing the conditions of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 153153
• Published on 25/07/19 at 15:40
©  D.R.
Eredivisie: Budweiser (beer) extends as a partner of AFC Ajax for six seasons (2019-2025)

The Belgian brewer AB InBev, through its American beer brand Budweiser, has extended its partnership with AFC Ajax (Eredivisie) for six additional seasons (2019-2025), according to the Dutch club, on 24/07/2019. This agreement covers both Ajax's men's and women's teams until…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs
• Article # 153146
• Published on 25/07/19 at 14:40
©  D.R.
Rugby: Samsung (electronics, KOR) becomes a shorts sponsor of the Springboks (2019-2021)

Samsung, a South Korean electronics group, has become the "official electronic partner" and shorts sponsor of the South African national rugby team for two years, according to the South African Rugby Union (SA Rugby), on 19/07/2019. Samsung first appeared on the back of the team's shorts in the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 153127
• Published on 25/07/19 at 12:40