Filter by domain
Filter by year
Filter by month
©  Piero Cruciatti/LaPresse Piero Cruciatti/LaPresse / AC Milan
Serie A TIM: Banco BPM (bank, ITA) extends as a major partner of AC Milan for 2019-20

Banco BPM, an Italian banking group, has extended its partnership with AC Milan (Serie A TIM) until the end of the 2019-20 season, according to the club on 01/08/2019. Banco BPM has the status of a major partner, the second level in the sponsorship hierarchy of the Milanese club. The bank and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 153575
• Published on 01/08/19 at 14:59
©  NFL
eSports: Pizza Hut (restaurants) obtains virtual stadium naming rights for the NFL's competition

Pizza Hut, a network of fast food and takeaway restaurants belonging to the group Yum! Brands, has expanded its agreement with the NFL in the "first-ever official virtual stadium rights deal in eSports" by becoming the first virtual stadium naming partner in the NFL's eSports competition, the EA…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 153556
• Published on 01/08/19 at 13:39
©  FC Barcelone
LaLiga Santander: Agua Veri (Damm Group), official water of FC Barcelona for 3 seasons (2019-2022)

Damm, a Catalan beer brand, has expanded its partnership with FC Barcelona (LaLiga Santander) via its mineral water brand Agua Veri, which has been named as the club's official water for three seasons (2019-2022) on 30/07/2019. Damm has been a global partner of Barça since 2002-03, the second…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 153510
• Published on 01/08/19 at 09:49
©  D.R.
LaLiga SmartBank: William Hill (betting), partner of 11 of the 22 second division clubs for 2019-20

William Hill, a British sports betting and gambling operator, is a betting partner of 11 LaLiga SmartBank clubs for 2019-20, as of 31/07/2019. William Hill became a partner of the four clubs that have been promoted to the Spanish second division for 2019-20 on 18/07/2019: CD Mirandés, Real Racing…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 153502
• Published on 31/07/19 at 16:20
©  Alexandre Simoes Melitta (Schweiz) GmbH Borussia Dortmund GmbH & Co. KGaA
Bundesliga: Melitta (coffee), regional partner of Borussia Dortmund for three seasons (2019-2022)

Melitta, a German coffee group, has become a regional partner of Borussia Dortmund (Bundesliga) for three seasons (2019-2022), according to the coffee brand on 31/07/2019. Melitta has the status of regional partner for Germany, Austria and Switzerland, the fourth level in the German club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 153484
• Published on 31/07/19 at 15:27
©  D.R.
Ligue 1 Conforama: Betclic (betting), back shirt sponsor of FC Girondins de Bordeaux (2019-2021)

Betclic Group, a sports betting operator based in Bordeaux (FRA) since 2018, has become a main partner and back shirt sponsor of FC Girondins de Bordeaux (Ligue 1 Conforama) for two seasons (2019-2021), announced the club on 29/07/2019. Betclic has the status of main partner, the second level…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 153458
• Published on 31/07/19 at 11:05
©  Newcastle United FC
Newcastle United FC: MansionBet (online betting), an official partner for two seasons (2019-2021)

MansionBet, an UK online sports betting and gambling operator belonging to Mansion Group, a Gibraltar-based sports betting and online casino company, has become the official UK betting partner of Newcastle United FC (Premier League) for "the next two seasons (2019-2021)," announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 153438
• Published on 31/07/19 at 09:50
©  D.R.
Spain: LaLiga 1|2|3 (second division) changes its name to become LaLiga SmartBank from 2019-20

The Spanish second division (LaLiga 1|2|3) has changed its name, as part of the partnership with the Spanish bank Banco Santander, and has become LaLiga SmartBank from the 2019-20 season, announced LaLiga, on 30/07/2019. "This change makes reference to SmartBank, Santander's range of products…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 153432
• Published on 30/07/19 at 16:44
©  AMAC / Puma
Sponsorship: Puma partners with Manchester City coach Pep Guardiola from 2019-20

Puma has partnered with Manchester City FC (Premier League) coach Josep Guardiola (ESP) as part of a "long-term" agreement on 29/07/2019. Pep Guardiola joins Manchester City players Sergio Aguero (ARG) and David Silva (ESP), as an ambassador for the German brand. The agreement with Puma…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 153385
• Published on 30/07/19 at 10:20
©  D.R.
Olympique de Marseille: a poster campaign to activate the club's partnership with Uber Eats

Uber Eats, a meal delivery application, and subsidiary of the Uber taxi application, is launching a poster campaign to celebrate Olympique de Marseille's (Ligue 1 Conforama) new shirt, on 29/07/2019. This first activation campaign of the partnership between OM and its major partner has been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 153323
• Published on 29/07/19 at 12:30