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©  D.R.
Premier League: Visit Malta (tourism) becomes a global partner of Manchester United FC from 2019-20

Visit Malta, the tourist agency of the Maltese government, has become a global partner of Manchester United FC (Premier League) as part of a multi-year agreement starting in 2019-20, announced the club on 13/09/2019. Visit Malta has the status of global partner the first level in Manchester…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 160282
• Published on 16/09/19 at 15:51
©  D.R.
LaLiga Santander: Goodball.com (Singapore) main shirt sponsor of Real Sociedad in 2019-20

Goodball.com, a sports content, marketing and entertainment platform, has become the main shirt sponsor of Real Sociedad de Futbol (LaLiga Santander) for 2019-20, according to the club on 13/09/2019. The platform, which offers live sports results and information on sports betting odds, has the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 160234
• Published on 16/09/19 at 12:29
©  D.R.
Ligue 1 Conforama: BetCity (betting) regional partner in Russia of AS Monaco from 2019-20

BetCity, a Russian betting operator, has become a regional partner of AS Monaco FC (Ligue 1 Conforama) in Russia from 2019-20, announced the club on 13/09/2019. BetCity enjoys the status of regional partner, the fifth level in the sponsorship hierarchy of the Monaco club. "AS Monaco continues…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 160181
• Published on 16/09/19 at 09:45
©  D.R.
eSports: Red Bull (energy drinks) becomes a shoulder sponsor of G2 Esports from 2019

Red Bull, an Austrian energy drinks company, has become a partner of the Spanish team (based in Berlin, GER) G2 Esports, from 2019, according to the eSports team on 06/09/2019. According to G2 Esports, the deal will be part of a multi-year partnership. Red Bull is a right shoulder sponsor for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, esport - gaming
• Article # 159951
• Published on 13/09/19 at 17:30
©  FC Internazionale Milano
Serie A TIM: Edilkamin (domestic heating) becomes a partner of FC Internazionale Milano (2019-2021)

Edilkamin, an Italian company specialised in domestic wood and pellet heating, has become a "winter partner" of FC Internazionale Milano (Serie A TIM) for two seasons (2019-2021), according to the club on 12/09/2019. Edilkamin has the status of official partner, the fourth level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 160163
• Published on 13/09/19 at 16:55
©  Paris Saint-Germain
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 160165
• Published on 13/09/19 at 15:27
©  Paris Saint-Germain
Ligue 1 Conforama: Deliveroo (meal delivery) premium partner of Paris Saint-Germain (2019-2022)

Deliveroo, a British home meal delivery company, has become a premium partner of Paris Saint-Germain (Ligue 1 Conforama) for three seasons (2019-2022), announced the club on 13/09/2019. This partnership also includes Paris Saint-Germain Féminine, which play in the D1 Arkema. Deliveroo has the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 160149
• Published on 13/09/19 at 13:05
©  Fiat 500X_FIGC
FIGC: Fiat presents the new "500X Sport" car model at the Coverciano Federal Technical Centre (ITA)

Fiat, an Italian car manufacturer, has activated its partnership with the FIGC by presenting its new "500X Sport" model at the Coverciano Federal Technical Centre (Florence, ITA), announced the body on 12/09/2019. "Women's head coach Milena Bertolini and Men's U21 coach Paolo Nicolato were also…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 160147
• Published on 13/09/19 at 12:30
©  Cowboys
NFL: AT&T allows Dallas Cowboys fans to be surrounded by players in virtual photos

The US telecom operator AT&T has activated its partnership with the Dallas Cowboys NFL franchise via four interactive experiences, including the "Pose With The Pros" device, since the first game of the 2019 NFL regular season against the New York Giants (35-17) on 08/09/2019. For "Pose With…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums
• Article # 160107
• Published on 13/09/19 at 10:35
©  Watford FC
Watford FC: Coingaming promotes Bitcoin on the club's shirt sleeve and within its stadium in 2019-20

Coingaming, an Estonian sports betting operator, through its brand Sportsbet.io, has expanded its partnership with Watford FC (Premier League) for 2019-20 by displaying the cryptocurrency Bitcoin as the clubs sleeve sponsor, on 12/09/2019. "The sponsorship will be crowd-funded, allowing anyone…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 160036
• Published on 12/09/19 at 17:33