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©  D.R.
Serie A TIM: Estra and Prima.it, shirt sponsors (sleeve and back) of ACF Fiorentina for 2019-20

Estra, a company specialised in the gas and energy sector, and Prima Assicurazioni, a vehicle insurance company, have become partners and a sleeve sponsor and back shirt sponsor respectively of ACF Fiorentina (Serie A TIM) from the 2019-20 season, according to the club on 23/08/2019. While the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 154796
• Published on 29/08/19 at 12:55
©  FC Bayern
Bundesliga: HRG Germany will continue to operate "FC Bayern Tours" until 2022

HRG Germany, the German subsidiary of the travel operator HRG, will remain associated with FC Bayern Munich (Bundesliga) as part of the joint venture "FC Bayern Tours" which will be responsible for organising all of the Munich club's trips for three additional seasons (2019-2022), according to the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 154797
• Published on 29/08/19 at 12:04
©  Manchester City FC
Manchester City: Superbloke (sports service developer) partner in Korea, Japan and South East Asia

"Manchester City FC (Premier League) has announced a new partnership with sports service developer, Superbloke to become the club's official blockchain-based Gacha (type of video game) partner in Korea, Japan and South East Asia," announced the club on 26/08/2019. As part of the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 154742
• Published on 28/08/19 at 17:15
©  Puma
Olympique de Marseille: Puma launches a special birthday jersey in the presence of Usain Bolt

Olympique de Marseille (Ligue 1 Conforama) and Puma presented a "birthday jersey", celebrating the 120th anniversary of the club in the colours of OM at the inauguration of a city stadium, in the presence of the former sprinter Usain Bolt (JAM, Puma ambassador), on 27/08/2019. "So tonight it…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 154713
• Published on 28/08/19 at 16:09
©  D.R.
Serie A TIM: Latte Arborea (dairy products) becomes a sleeve sponsor of Cagliari Calcio in 2019-20

Latte Arborea, a dairy cooperative based in Arborea, on the island of Sardinia (ITA), has become a partner and sleeve sponsor of Cagliari Calcio (Serie A TIM) for the 2019-20 season, according to the club on 23/08/2019. Latte Arborea is a shirt sponsor, the first level in the Italian club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 154697
• Published on 28/08/19 at 13:00
©  Nexen Tire
Bundesliga: Nexen Tire (tyres) extends partnership with Eintracht Frankfurt until 2021-22

The South Korean tyre manufacturer Nexen Tire has extended its partnership with Eintracht Frankfurt (Bundesliga) for three years until the 2021-22 season, announced the Korean brand on 22/08/2019. Nexen Tire has been an official partner, the third level in the sponsorship hierarchy of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 154666
• Published on 28/08/19 at 10:30
©  AS Roma
Serie A TIM: AWCBET.com (betting) becomes a regional partner (in Asia) of AS Roma from 2019-20

AWCBET.com ("All Win City"), a sports betting platform based in the Philippines, has become a regional partner in Asia of AS Roma (Serie A TIM) from 2019-20, according to the club on 22/08/2019. This is a seventh level partnership in the sponsorship hierarchy of the Roman club. AWCBET.com…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 154654
• Published on 27/08/19 at 15:10
©  D.R.
Ligue 1 Conforama: OneGum (chewing gum) partner of Stade de Reims for the 2019-20 season

OneGum, a chewing gum manufacturer, has extended its partnership with Stade de Reims (Ligue 1 Conforama) and has become an official partner of the club for 2019-20, according to the French brand on 27/08/2019. OneGum had already collaborated with the club in 2018-19 to broadcast an advertising…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 154638
• Published on 27/08/19 at 14:04
©  D.R.
eSports: automaker Ford launches eSports division named "FordZilla" in 2019

Ford, the American automaker, has launched its eSport division, called "FordZilla" on 19/08/2019. The announcement was made official at Gamescom 2019 in Cologne (GER) where the brand has a Ford stand that allows "the participants to experience several immersive gaming experiences, including the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, esport - gaming
• Article # 154528
• Published on 27/08/19 at 09:45
©  LaLiga
LaLiga: BKT (tyres) becomes a global partner of the Spanish league for 3 years (2019-2022)

Balkrishna Industries Ltd. (BKT), an Indian tyre manufacturer, has become a global partner of LaLiga for three seasons (2019-2022), according to the Spanish League on 23/08/2019. BKT is a global partner (along with Puma, EA Sports, Budweiser, Unilever and LiveScore), the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 154546
• Published on 26/08/19 at 12:29