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©  D.R.
Premier League: QNET (direct sales) extends as a partner of Manchester City FC (2019-2024)

QNET, a direct selling company (nutrition products, personal care, luxury products etc.), has extended as a partner of Manchester City FC (Premier League) for five seasons (2019-2024), according to the club on 23/08/2019. The agreement between QNET and Manchester City "will take the relationship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 154529
• Published on 26/08/19 at 11:04
©  D.R.
Sponsorship: major changes among the Serie A TIM clubs for the 2019-20 season

The 2019-20 Serie A TIM season will begin with Parma Calcio 1913 - Juventus FC at the Stadio Ennio Tardini (22,352 capacity) on Saturday 24/08/2019, kick-off at 18:00 CET. Konami, Joma, Kappa, Mediacom, adidas, Dignity Decree... Several changes are to be noted in terms of sponsorship for the new…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 154485
• Published on 23/08/19 at 14:40
©  VfL Wolfsburg
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 154464
• Published on 23/08/19 at 12:49
©  VfL Wolfsburg
Bundesliga: Osonyq (energy drinks) becomes a partner of VfL Wolfsburg for 5 seasons (2019-2024)

Osonyq, a Dutch brand specialised in 100% natural energy drinks for athletes, has become an international partner of VfL Wolfsburg (Bundesliga) for five seasons (2019-2024), according to the German club on 21/08/2019. As part of the agreement, which covers VfL Wolfsburg's men's, women's and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 154424
• Published on 23/08/19 at 10:26
©  D.R.
Bundesliga: L'Oreal Men Expert (cosmetics) and Coca-Cola premium partners of Borussia Dortmund

L'Oréal Men Expert, the men's cosmetics brand of the French group L'Oréal Paris, has become a partner of Borussia Dortmund (Bundesliga) from 2019-20, announced the brand on 16/08/2019. In addition, The Coca-Cola Company has extended its partnership with the German club for three seasons…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 154390
• Published on 22/08/19 at 12:00
Sponsorship: Nike, Europe's leading football equipment supplier with 46 of the 196 clubs (Footpack)

Nike is the most represented equipment supplier among the 11 European first divisions with the highest UEFA coefficient rankings in 2019-20, representing 46 clubs out of 196 (23.47%), according to a study published by Footpack, a French site specialised in football equipment news, on 14/08/2019…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 154389
• Published on 22/08/19 at 10:53
©  D.R.
Ligue 1 Conforama: Flamino (fuel) extends as a back shorts sponsor of FC Nantes in 2019-20

Flamino, a fuel distributor to the food and DIY retail sector, has extended its partnership as a back shorts sponsor of FC Nantes (Ligue 1 Conforama) for the 2019-20 season on 21/08/2019. Flamino, based in Belleville-sur-Vie (Vendée, FRA), has the status of official partner, the second level…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 154359
• Published on 22/08/19 at 09:59
©  D.R.
Bundesliga: Indeed (job search) extends as main shirt sponsor of Eintracht Frankfurt (2020-2023)

Indeed, an American digital job search platform, has extended as partner and main shirt sponsor of Eintracht Frankfurt (Bundesliga) for three seasons (2020-2023) on 15/08/2019. The agreement has been valued at €7.5m annually and will begin in 2020-21 according to German media. For the 2017-2020…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 154291
• Published on 21/08/19 at 13:55
©  D.R.
LaLiga Santander: Betfred (betting) becomes the main shirt sponsor of RCD Mallorca (2019-2021)

Betfred, a British sports betting operator, has become the main shirt sponsor of RCD Mallorca (LaLiga Santander) for two seasons (2019-2021), according to the club on 16/08/2019. The agreement was concluded through Sportradar AG, a Swiss company specialised in the monitoring of sports betting and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 154343
• Published on 21/08/19 at 12:54
©  Juventus FC
2019-20 Serie A TIM: 4 clubs (Atalanta, Juventus, Sassuolo, Udinese) with a stadium naming contract

Four of the 20 clubs participating in the 2019-20 Serie A TIM season have a stadium with a naming rights contract (20%): Atalanta Bergamasca Calcio (Gewiss Arena), Juventus FC (Allianz Stadium), Unione Sportiva Sassuolo Calcio (Mapei Stadium) and Udinese Calcio (Dacia Arena). • Gewiss, an…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Essentials Sponsors & Partners
• Article # 153922
• Published on 20/08/19 at 15:30