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©  D.R.
Bundesliga: effect (energy drinks) extends its partnership with Borussia Dortmund for 2019-20

Effect, a German energy drinks brand, has extended its partnership with Borussia Dortmund (Bundesliga) for the 2019-20 season, according to MBGglobal, the parent company of the drinks brand, on 11/07/2019. As part of the agreement effect has been given the status of premium partner, the third…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 152220
• Published on 15/07/19 at 10:30
©  D.R.
UEFA: Fanatics becomes the official merchandising distributor of the body from 2019-20

Fanatics, the US manufacturer and distributor of licensed sports merchandise, has becomes UEFA's official merchandising distributor from 2019-20 as part of a "long-term" partnership, says the European body on 11/07/2019. "UEFA will be in a position to utilise Fanatics' innovative model, under…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Merchandising - Licensing
• Article # 152192
• Published on 12/07/19 at 14:55
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 152184
• Published on 12/07/19 at 13:44
©  D.R.
Bundesliga: Gigaset (electronics) extends its partnership with Bayern Munich (2019-2022)

Gigaset, a German company specializing in communication technologies and consumer electronics, has extended its partnership with FC Bayern Munich (Bundesliga) for three seasons (2019-2022), announced the brand and the club on 08/07/2019. Gigaset remains FC Bayern Munich's official and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 152166
• Published on 12/07/19 at 12:39
©  D.R.
Italy: Macron becomes supplier of amateur football equipment for two seasons (2019-2021)

Macron has become the equipment supplier of Lega Nazionale Dilettanti (NLD), the Italian National Amateur Football League, for two seasons (2019-2021), announced the brand and the LND on 09/07/2019. The Italian supplier has the status of major partner, the first level in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 151976
• Published on 12/07/19 at 11:35
©  Manchester City
Premier League: Tecno Mobile extends as global partner of Manchester City from 2019-20

Tecno Mobile, the Chinese mobile phone manufacturer of the Transsion Holdings group, extended as a global partner of Manchester City FC (Premier League) from 2019-20 and "for several years", announced the club on 10/07/2019. Tecno Mobile will continue to enjoy the status of global partner…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital
• Article # 152070
• Published on 11/07/19 at 15:55
©  D.R.
Premier League: 1xBet succeeds BetVictor as Liverpool's betting partner from 2019-20

1xBet, a sports betting operator headquartered on the island of Curacao (a territory of the Netherlands), has becomes a partner of Liverpool FC from 2019-20, as part of a multi-year agreement, announces the club on 10/07/2019. 1xBet has the status of official partner, the third level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 152059
• Published on 11/07/19 at 15:05
©  DFB
DFB-Pokal: the shirt sleeve sponsoring space can be marketed individually by clubs for 2019-20

The German clubs participating in the DFB-Pokal can now market their shirt sleeve space on their own for the competition in 2019-20, the Deutscher Fussball-Bund stated to Deutschen Presse-Agentur on 05/07/2019. Until now, the DFB sold this sponsorship area of the clubs participating in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities
• Article # 151893
• Published on 11/07/19 at 11:40
©  Total
Total AFCON 2019: activation mechanisms of Total (petroleum) title sponsor of the competition

Total, the French oil conglomerate, has rolled out several activations for the Total AFCON 2019 (see below), announced the group on 21/06/2019. Total is the title sponsor of the Africa Cup of Nations and official sponsor of African Football for eight years (from 2017 to 2024), following an…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 151803
• Published on 10/07/19 at 14:20
©  D.R.
Premier League: Singha (beer) extends partnership with Chelsea for three seasons (2019-2022)

The Thai beer brand Singha has extended its partnership with Chelsea FC (Premier League) for 2019-2022, or three more seasons, announced the club on 09/07/2019. "The renewed agreement will take our relationship to 2022, making Singha our longest-running partnership having begun in 2010," said…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 151816
• Published on 10/07/19 at 12:04