Sponsors & Partners: archives 2019 (page 41/74)

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©  D.R.

Paris Saint-Germain: Nike extends for 10 years, the latest step in the club's sponsorship strategy

Nike extended its partnership as official equipment supplier of Paris Saint-Germain (Ligue 1 Conforama) for 10 seasons (2022-2032) on 28/07/2019. The French champion club has signed its fourteenth sponsorship contract in 2018-19 (new partners, renewals and extensions, according to News Tank…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 151018
• Published on
©  Nike

Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 150952
• Published on
©  D.R.

Paris Saint-Germain: new Nike deal "the biggest sponsorship agreement in the club's history"

Nike has extended its contract as the official equipment supplier of Paris Saint-Germain (Ligue 1 Conforama) for 10 seasons (2022-2032), until the end of the 2031-32 season, announced the French club on 28/06/2019. The two entities have been linked since 1989 (30 seasons). The agreement covers…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 150945
• Published on
©  Puma

2019-20 LaLiga Santander: Puma presents the ball that marks the start of its partnership with LaLiga

Puma has presented the official football for the 2019-20 LaLiga Santander season on 27/06/2019. The official ball, which will be used on all the pitches of LaLiga Santander and LaLiga 1|2|3 in 2019-20, marks the beginning of the partnership between the German brand and the Spanish body…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 150923
• Published on
©  D.R.

MLS: first pro league (USA/CAN) to allow jersey sponsorship for sports betting and spirits companies

Major League Soccer has become the "first major pro sports league in US and Canadian team sports to permit companies in the sports betting and spirits (liqours and 'hard' alcohol) categories (beer and wine already permitted) to include their brands on MLS jerseys," announced the North American…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 150851
• Published on
©  D.R.

Ligue 1 Conforama: Ping An (insurance, CHN) becomes a regional partner of PSG in China for 2019-20

Ping An, a Chinese insurance company, has become a regional partner of Paris Saint-Germain (Ligue 1 Conforama) in China for one season (2019-20, plus an optional year), according to the club on 27/06/2019. Ping An has the status of regional partner, the fourth level in the sponsorship hierarchy of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities
• Article # 150825
• Published on
©  Roblox

LaLiga Santander: FC Barcelona partners with Roblox, an online video game creation platform

"FC Barcelona has joined forces with Roblox, the leading digital platform for the creation of online videogames for children and teens with more than 90 million users around the world," said the club on 25/06/2019. The new partnership enables "members of the gaming community to access the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 150824
• Published on
©  D.R.

Premier League: Nike extends as equipment supplier of Brighton & Hove Albion FC (2019-2022)

Nike has extended as a partner and equipment supplier of Brighton & Hove Albion FC (Premier League) for three seasons (2019-2022), according to the club, on 26/06/2019. The American brand continues to benefit from the status of technical partner, the second level in the English club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 150790
• Published on
©  American Express

Wimbledon: a virtual reality experience with Andy Murray, American Express ambassador

Scottish tennis player Andy Murray, two-time Wimbledon winner, has become an ambassador of American Express, "to kick off a multi-year partnership" with the All England Lawn Tennis Club (AELTC), the organiser of the British Grand Slam tennis tournament, announced the American financial services…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Marketing - Communication
• Article # 150470
• Published on