Filter by domain
Filter by year
Filter by month
©  D.R.
Premier League: Virgin Media renews and expands its partnership with Southampton FC (2019-2022)

The British telecommunications group Virgin Media has renewed and expanded its partnership with Southampton FC (Premier League) for three additional seasons, the 2019-2022 period, on 10/05/2019. Virgin will therefore continue as the club's sleeve sponsor for the senior men's teams as well as…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs
• Article # 147068
• Published on 13/05/19 at 15:39
©  Flyeralarm
Germany: Flyeralarm replaces Allianz as title sponsor of the Women's Bundesliga for 2019-2023

Flyeralarm, a company specialised in online printing solutions for companies, has extended its agreement with the DFB and obtained the naming rights for the Frauen-Bundesliga (Women's Bundesliga) from the 2019-20 season, on 08/05/2019. The contract ensures that the company will be the title…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 146941
• Published on 13/05/19 at 11:44
©  D.R.
Premier League: National Geographic Partners (organisation) partners with Arsenal FC until 2020-21

National Geographic Partners, a joint venture between the American non-profit scientific organisation and TV channel of the same name and The Walt Disney Company, has entered a branded content partnership with Arsenal FC (Premier League) until the end of 2020-21, announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 146901
• Published on 10/05/19 at 15:10
©  D.R.
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 146906
• Published on 10/05/19 at 13:39
©  D.R.
Sponsorship: Kylian Mbappé (PSG) becomes an ambassador of Good Goût (nutrition startup) for 2 years

Kylian Mbappé, a Paris Saint-Germain (Ligue 1 Conforama) player and World Cup Winner with France, has become an ambassador of the French startup Good Goût ("Good Taste" in English), specialised in organic baby food, for two years from April 2019, on 23/04/2019. "Kylian is already an example…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 145897
• Published on 09/05/19 at 15:50
©  NBA
Sponsorship: "Rights-holders will miss out on £14bn in unrealised revenue in 2019" (Two Circles)

"Brand spend on sports sponsorship will grow to £35bn (€41bn) globally in 2019," said the British marketing agency Two Circles on 02/05/2019. "Collectively, sports rights-holders' sponsorship assets are worth £49bn (€57bn) globally. However, due to unsold inventory, unreported engagement and…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 146713
• Published on 09/05/19 at 13:54
©  D.R.
Ligue 1: Groupe Atrium (real estate), pocket sponsor of AS Saint-Étienne for 3 seasons (2019-2022)

Groupe Atrium, a French real estate developer, has extended its partnership with AS Saint-Étienne (Ligue 1 Conforama) and has become a pocket sponsor of the club for three seasons (2019-2022), according to the French club 06/05/2019. Groupe Atrium will benefit from the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 146711
• Published on 09/05/19 at 13:00
©  adidas_Real Madrid
Real Madrid: adidas extends as the club's equipment supplier for over €110m/year (2020-2028)

The German sports equipment manufacturer adidas has extended its contract with Real Madrid CF (LaLiga Santander) for eight more years "until June 2028," announced the Spanish club on 08/05/2019. The value of the agreement will be over €110m annually, to which over €25m of variable bonuses from…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Essentials Sponsors & Partners
• Article # 146777
• Published on 09/05/19 at 12:10
©  D.R.
AFC Bournemouth: Mansion Group (online betting) extends as shirt and sleeve sponsor for 2019-20

M88 (Mansion Group), an Asian online sports betting and gambling operator, has extended as the main shirt sponsor and training kit sponsor of AFC Bournemouth (Premier League) for 2019-20, announced the club on 03/05/2019. M88 has been a partner of the club since an agreement on 21/06/2017. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 146566
• Published on 07/05/19 at 10:44
©  D.R.
Eredivisie: Derbystar extends as official ball supplier for three additional seasons (2019-2022)

Derbystar, a German manufacturer of footballs and sports equipment belonging to the Dutch group Deventrade, has extended as the official ball supplier of the Eredivisie for three additional seasons (2019-2022), announced the Dutch league on 02/05/2019. Deventrade has been a partner of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 146567
• Published on 06/05/19 at 16:59