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©  Heineken
Sponsorship: Heineken activates its partnerships for UEFA and Formula One's visit to Shanghai

The Netherlands beer brand Heineken has activated its partnerships with UEFA and Formula One Group by bringing together former football players (Luis Figo, Xabi Alonso and Clarence Seedorf) and F1 drivers (retired Nico Rosberg and Frenchman Pierre Gasly) in Shanghai (CHN) at a stand specially…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 145037
• Published on 15/04/19 at 15:45
©  D.R.
Le Coq Sportif: a record turnover of €123.8m (+5.3%) in 2018

The French brand Le Coq Sportif generated €123.8m in turnover during the financial year 2018 (from 01/01 to 31/12/2018), up 5.3% compared to 2017 (€117.5m), according to the Swiss investment holding company Airesis on 12/04/2019. The French equipment manufacturer is continuing its profitability…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Finance, …
• Article # 144981
• Published on 15/04/19 at 15:00
©  LaLiga
LaLiga: Puma to succeed Nike as equipment supplier of the Spanish football league from 2019-20

The German sports equipment manufacturer Puma will succeed the American brand Nike as equipment supplier of LaLiga from the 2019-20 season, announced the two parties on 15/04/2019. "Puma will produce the official match ball and other products for all games in Spain's top-flight leagues: LaLiga…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 145005
• Published on 15/04/19 at 14:19
©  D.R.
Ligue 1 Conforama: Afflelou (eyewear) becomes a partner of AS Saint-Étienne until the end of 2020-21

The French eyewear and hearing aid group Afflelou has become an official partner of AS Saint-Étienne (Ligue 1 Conforama) for the end of the 2018-19 season and until the end of 2020-21, according to the club on 12/04/2019. Afflelou has the status of official partner, the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 144985
• Published on 15/04/19 at 11:30
©  D.R.
Stade de Reims: OneGum (chewing gum) releases a "quirky" advert featuring club players

OneGum, a French start-up specialised in energy chewing gum, has activated its partnership with Stade de Reims (Ligue 1 Conforama) through the release of "a quirky and exciting advertising spot," announced the club on 08/04/2019. The advert was first shown on the screens of the Stade…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 144910
• Published on 12/04/19 at 17:49
©  D.R.
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 144905
• Published on 12/04/19 at 14:09
©  D.R.
Brazil: white Nike shirt celebrating 100 years since the team's victory in the first Copa America

Nike has unveiled two new Brazilian team shirts on 09/04/2019: a yellow shirt, the traditional colour, and a white third shirt in tribute to the one worn by Brazil at the first Copa America, which they won in 1919. "Merging the early-1920s vintage feel of football with the modern style of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 144851
• Published on 12/04/19 at 12:59
©  D.R.
Publicis Groupe: creation of Publicis Sport "to support brands and advise the sporting world"

"Publicis Groupe is pleased to announce the creation of Publicis Sport in France, a strategic and creative communication agency specialised in sport. The mission of this new agency is to support brands in their strategies and speaking out in sport, but also to advise the sporting world in their…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Legal, Marketing - Communication, …
• Article # 144847
• Published on 12/04/19 at 12:29
©  Manchester City FC
Manchester City FC: Hays (recruitment) extends as official recruitment partner until 2023

Hays, a British global recruitment and human resources firm, has extended as the official recruitment partner of Manchester City FC (Premier League) until 2023, according to the Manchester club on 11/04/2019. Hays has the status of global partner, the first level in the sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 144828
• Published on 12/04/19 at 09:49
©  Derbystar
Eredivisie: Derbystar footballs in honour of the Dutch artist Rembrandt to be used in 2019-20

Derbystar, a German manufacturer of footballs and sports apparel belonging to the Netherlands group Deventrade, has released a new ball in honour of the well-known Dutch painter Rembrandt for the 2019-20 Eredivisie season on 08/04/2019. The initiative is part of the "Year of Rembrandt" (2019) in…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 144669
• Published on 11/04/19 at 13:59