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©  D.R.
Think Football 2019: a great success for the 3rd edition, held at INSEEC U. in Paris on 07/02/2019

"It is a pleasure to see women's football being promoted today, which proves the importance it has gained in recent years. In 2015, the Women's World Cup drew 1.35 million spectators to the stadiums and had 750 million viewers. It is possible that the 2019 World Cup in France will have more than…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 139656
• Published on 19/02/19 at 18:29
Lagardère Sports and Entertainment: €438m in turnover in 2018 (-4.1% like-for-like)

Lagardère Sports & Entertainment announced a turnover of €438m for the fiscal year 2018, "down 4.1% like-for-like and down 3.6% on a consolidated basis," said Lagardère on 07/02/2019. Lagardère Sports & Entertainment announced a turnover of €496m for the fiscal year 2017, down 3.4% like-for-like…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Finance
• Article # 139654
• Published on 19/02/19 at 17:14
©  Manchester United FC
Premier League: Maui Jim (eyewear) becomes a global partner of Manchester United from February 2019

Maui Jim, an eyewear manufacturer based in Lahaina (Hawaii, USA), has become a global partner of Manchester United FC (Premier League) as part of a "multi-year partnership," announced the club on 15/02/2019. Maui Jim has the status of global partner, the first level in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 140315
• Published on 18/02/19 at 15:00
©  D.R.
Spain: Halcón Viajes (flights/hotels) becomes an official partner of the Federation for four years

Halcón Viajes, a booking platform for flights and hotels from the Spanish group Globalia Meetings and Events (GME) specialised in tourism activities, has become an official partner of the Spanish Football Federation (RFEF) for four years on 14/02/2019. Halcón Viajes has the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 140256
• Published on 18/02/19 at 11:40
©  D.R.
Premier League: Fanatics (licensed products) expands its official retail partnership with Everton FC

Fanatics, US manufacturer and distributor of licensed sports products, has expanded its partnership with Everton FC (Premier League) as the club's "official retail partner" as part of a "long-term deal," announced the club on 14/02/2019. Fanatics has the status of major partner, the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 140206
• Published on 18/02/19 at 09:44
©  D.R.
NBA: Puma becomes an "official marketing partner" of the North American league from 2019

Puma, a German sports equipment brand, has become an "official marketing partner" of the National Basketball Association as part of a "multiyear partnership," announced the NBA on 13/02/2019. As part of the partnership, Puma will be able to use the logos and jerseys of NBA franchises in its…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 140149
• Published on 15/02/19 at 17:04
©  D.R.
LaLiga Santander: Telefonica (telecoms) partner of Atlético Madrid for 4 seasons (2019-2023)

Telefonica, a Spanish telecommunications operator and the main broadcaster of LaLiga Santander for the 2019-2022 cycle, has extended its partnership with the women's and men's teams of Club Atlético de Madrid (LaLiga Santander) for "the next four seasons" (2019-2023), announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 140153
• Published on 15/02/19 at 13:59
©  D.R.
Serie A TIM: Mulish (clothing) becomes a main shirt sponsor of ChievoVerona until the end of 2018-19

Mulish, an Italian clothing brand, has become the main shirt sponsor of AC ChievoVerona (Serie A TIM) until the end of the 2018-19 season, announced the club on 08/02/2019. Mulish has already been the club's main shirt sponsor for five matches of the Italian league during the 2018-19 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 140146
• Published on 15/02/19 at 12:19
©  D.R.
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 140158
• Published on 15/02/19 at 10:30
©  Julien Guichard
Think Football 2019: "Major eSports teams derive 60% of their revenue from sponsorship" (N. Maurer)

"There are four or five major eSports teams today that derive 60% of their revenues from sponsorship and have the ambition to increase these revenues in absolute terms. Media rights are coming in. Merchandising is a source of revenue that is expected to increase. Ticketing revenues are on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities, …
• Article # 139811
• Published on 14/02/19 at 18:14