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©  D.R.
Amer Sports: a Chinese consortium (Tencent and Anta Sports) acquires the sports equipment group

The Finnish sports equipment group Amer Sports, which owns the Salomon (ski) and Wilson (tennis) brands, has been acquired by Mascot Bidco Oy, a Chinese consortium including the Anta Sports and Tencent groups, according to specialised media on 09/03/2019. As a result of this takeover bid, Mascot…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 142104
• Published on 11/03/19 at 17:59
©  D.R.
Ligue 1 Conforama: SPE (goods transportation) becomes a sleeve sponsor of OGC Nice until 30/06/2019

Services Pro Express (SPE), a French express goods transportation company based in the Alpes-Maritimes region, has become a partner and sleeve sponsor of OGC Nice (Ligue 1 Conforama) until the end of the 2018-19 season (30/06/2019), according to Lagardère Sports, the club's marketing agency, on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 142095
• Published on 11/03/19 at 17:20
©  D.R.
eSports: AOK expands partnership and becomes sleeve sponsor of SV Werder Bremen's eSports team

AOK Bremen, a German health insurance fund, has expanded its partnership with SV Werder Bremen (Bundesliga) by becoming an official health partner and sleeve sponsor of the Werder eSPORTS team on FIFA video game (published by EA Sports) on 06/03/2019. The company headquartered in Berlin (GER) has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 142019
• Published on 11/03/19 at 16:05
©  D.R.
Ligue 1 Conforama: Afflelou (optician) becomes back-of-the-shirt sponsor of AS Monaco until 2019-20

Afflelou, a French chain of opticians, has become a partner and back-of-the-shirt sponsor of AS Monaco FC (Ligue 1 Conforama) for 1 and a half seasons, until the end of 2019-20, according to the club on 07/03/2019. Afflelou has the status of official partner, the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 141852
• Published on 08/03/19 at 13:49
©  D.R.
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 141933
• Published on 08/03/19 at 13:05
©  Julien Guichard
Think Football 2019: Women's Sport and Sportainment, Two Growth Engines (07/02/2019)

The 2019 Women's World Cup in France and more broadly the place of women's sport (Women as the future of sport), eSports (eSports, from virtuality to reality for sponsors, presented by Webedia), audiovisual piracy (The biggest danger to pro sports?), the personalisation of the fan experience (Fan…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 141753
• Published on 07/03/19 at 09:35
©  D.R.
Manchester City FC: Xylem (USA) launches a "water complacency" awareness campaign on 27/02/2019

Xylem, an American water management company, has activated its partnership with Manchester City FC (Premier League) by launching the "Closer Than You Think" marketing campaign aimed at raising awareness among fans football of the risks posed by "water complacency," announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 141740
• Published on 06/03/19 at 14:50
©  Valencia CF
Valencia CF: partner Air Nostrum presents a "Centenary aeroplane" for the club's 100th anniversary

The Spanish airline Air Nostrum has activated its partnership with Valencia CF (LaLiga Santander) by displaying the club's logo on the fuselage of an aircraft in its fleet, presented as the "Centenary aeroplane" on 26/02/2019. Air Nostrum, a company founded in 1994 and based in Valencia, has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 141718
• Published on 06/03/19 at 14:00
©  SevillaFC
LaLiga Santander: Robles, Uber and Sevilla FC invite 5 couples for a meal at the Sánchez-Pizjuán

Robles Restaurantes, a Spanish restaurant chain, and Uber, a mobile application that connects independent drivers with passengers registered on the platform, activated their partnerships with Sevilla FC (LaLiga Santander), by setting up the "Sevilla Love" experience, which gave five couples a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 141232
• Published on 06/03/19 at 13:00
©  Nike
Ligue 1 Conforama: PSG expected to sell more than 1 million shirts in 2018-19 (Union Sport & Cycle)

Paris Saint-Germain (Ligue 1 Conforama) is expected to reach the milestone of over 1 million shirts sold for the first time at the end of the 2018-19 financial year, representing a total increase of 25% compared to 2017-18 (850,000 shirts), according to Union Sport & Cycle, on 01/03/2019. In…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Finance, …
• Article # 141559
• Published on 05/03/19 at 15:58