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©  D.R.
NBA: Oklahoma City Thunder becomes the latest franchise to gain a jersey sponsor with Love's Travel

Love's Travel Stops & Country Stores, a US-based travel stop and truck service company, has expanded its partnership with Oklahoma City Thunder (NBA) and become a jersey sponsor of the franchise on 15/03/2019. The franchise located in Oklahoma (USA) thus becomes the 30th and last NBA franchise to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 142682
• Published on 18/03/19 at 17:25
©  D.R.
Formula 1: Puma launches new lifestyle collection with Aston Martin Red Bull Racing

The sports equipment manufacturer Puma has launched a new lifestyle collection with the Aston Martin Red Bull Racing Formula 1 team on 12/03/2019. The German brand and equipment supplier of the F1 team, has also launched a new collection of official clothing for the 2019 season, which begins with…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 142531
• Published on 15/03/19 at 17:09
©  LaLiga
Spain: Banco Santander extends as title sponsor of LaLiga's professional leagues until 2020-21

The Spanish bank Banco Santander has extended its agreement as title sponsor (first level) of LaLiga's professional football leagues by an additional season, or until 2020-21, according to the body on 14/03/2019. "The project incorporates LaLiga Santander, LaLiga 1|2|3, LaLiga Genuine…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Essentials Sponsors & Partners
• Article # 142528
• Published on 15/03/19 at 13:10
©  D.R.
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 142549
• Published on 15/03/19 at 12:35
©  adidas
adidas: a turnover of €21.9bn (+3%) in 2018 and operating profit of €2.36bn (+14% compared to 2017)

adidas Group posted a turnover of €21.9bn in the 2018 financial year (from 01/01 to 31/12/2018), up 3% compared to 2017 (€21.2bn) at constant perimeter, announced the German equipment manufacturer on 13/03/2019. Excluding the impact of exchange rates, adidas Group turnover increased by 8% between…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 142453
• Published on 15/03/19 at 10:43
©  D.R.
LaLiga Santander: Vitaldent (dental clinics) becomes an official partner of Valencia CF

Vitaldent, a Spanish dental clinic network, has become an official partner of Valencia CF (LaLiga Santander), according to the club on 08/03/2019. The duration of the partnership has not yet been communicated. Vitaldent has the status of official partner, the second level in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 142342
• Published on 13/03/19 at 17:20
©  D.R.
Formula 1: Facebook and Twitter communities of the drivers (March 2019)

Please find in the infographics below the Facebook (number of likes) and Twitter (number of subscribers) communities of the 20 drivers of the 2019 Formula 1 World Championship. Sebastian Vettel (GER) and Kimi Räikkönen (FIN) do not have an official account on Facebook or Twitter as of on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 142340
• Published on 13/03/19 at 16:50
©  D.R.
Formula 1: Facebook and Twitter communities of the teams (March 2019)

Please find in the infographics below the Facebook (number of likes) and Twitter (number of followers) communities of the 10 teams of the 2019 Formula 1 World Championship. These infographics are automatically updated on the first of each month. Among the 10 teams starting the 2019 season…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 142221
• Published on 13/03/19 at 16:25
©  Nike
UEFA: Nike becomes an official partner and match ball supplier for women's competitions (2019-2021)

The American brand Nike is expanding and extending its partnership with UEFA and has become an official partner of UEFA Women's Football, as well as the official ball supplier for European women's competitions for three years, until 2021, according to UEFA and Nike on 11/03/2019. Nike's official…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Marketing - Communication, Merchandising - Licensing
• Article # 142305
• Published on 13/03/19 at 13:44
©  FC Bayern Munich
Bundesliga: an average of €10m annually for main shirt sponsorship in 2018-19

The 18 Bundesliga clubs have a main shirt sponsor for the 2018-19 season, as of 06/03/2019. The average value of a sponsorship contract is €10m, down 4.7% compared to 2017-18 (€10.5m). Excluding the extreme values (FC Bayern Munich and 1. FC Nuremberg), the average falls by 11% to €8.9m…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 141909
• Published on 13/03/19 at 10:05