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©  D.R.
Handball: Unibet (sports betting) official sponsor of the Men's IHF World Championship 2019

Unibet, brand of the Maltese sports betting and online gambling operator Kindred Group, has become an official sponsor of the Men's IHF World Championship 2019 held from 10/01 to 27/01/2019 in Germany and Denmark by the International Handball Federation (IHF), according to Lagardère Sports…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Betting
• Article # 138214
• Published on 22/01/19 at 17:45
©  D.R.
Bundesliga: Lux Asia Pacific (cleaning systems) becomes a regional partner of Bayern Munich in Asia

Lux Asia Pacific, the Malaysian subsidiary of the German group Vorwerk (household appliances) specialised in home cleaning and water purification systems, has become a regional partner of FC Bayern Munich (Bundesliga) in Thailand and Indonesia, according to the German club on 18/01/2019. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 138194
• Published on 22/01/19 at 16:30
©  Lionel Messi
Lionel Messi: the Argentine international becomes an ambassador of the US watchmaker Jacob & Co

Argentine international football player Lionel Messi has become an ambassador of Jacob & Co, a luxury jeweler and watchmaker, on 11/01/2019. The duration of the agreement is estimated at three years according to US media. To mark the occasion, Jacob & Co has launched the "Epic X Chrono", a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 138159
• Published on 22/01/19 at 12:05
©  eSport
eSports: Panini signs its first ever gaming partnership with CompLexity Gaming

Panini America, a subsidiary of the Italian manufacturer of collectible cards and stickers, has become a partner of an eSports club, CompLexity Gaming team (USA), for the first time in its history, on 14/01/2019. As part of this partnership, Panini will produce custom cards for compLexity Gaming…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 138036
• Published on 21/01/19 at 17:59
©  D.R.
Bundesliga: DHL (logistics) succeeds Allyouneed Fresh as sleeve sponsor of Schalke 04 from 2019

Deutsche Post DHL Group, a German express delivery and logistics group, has become the shirt sleeve sponsor of FC Schalke 04 for Bundesliga matches from 2019 until the end of the 2020-21 season, according to the club on 17/01/2019. DHL succeeds Allyouneed Fresh, a German online supermarket…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 137991
• Published on 21/01/19 at 17:19
©  D.R.
Ligue 1 Conforama: Hyundai (car manufacturer), official supplier of LOSC Lille until 2020-21

Hyundai Motor France, the French subsidiary of the South Korean car manufacturer, has become a partner of LOSC Lille (Ligue 1 Conforama) until the end of the 2020-21 season, according to the club on 17/01/2019. This agreement was passed via the Dugardin group, a car dealership based in Villeneuve…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 138061
• Published on 21/01/19 at 13:39
©  Girona CF
Girona FC: partner Energia Blanc-i-Vermella offers a free year of gas and electricity to a club fan

Energia Blanc-i-Vermella, a subsidiary of the Spanish company Nexus Energía, a company specialied in renewable energy, has activated its partnership with Girona FC (LaLiga Santander) by offering a free year of gas and electricity to a supporter of the club on 12/01/2019. Nexus Energía became a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 137992
• Published on 21/01/19 at 12:15
©  Simon Hofmann
Bundesliga: PreZero (waste) replaces Wirsol as naming rights holder of TSG 1899 Hoffenheim's stadium

PreZero, a waste management company of the Schwarz Group, has obtained the naming rights for TSG 1899 Hoffenheim's (Bundesliga) stadium, the Rhein-Neckar-Arena (30,150 capacity), based in Sinsheim (GER), said the club on 16/01/2019. The agreement should cover five seasons (2019-2023) with an…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 137878
• Published on 18/01/19 at 12:00
©  Leicester City FC
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 137913
• Published on 18/01/19 at 11:00
©  WWK_Augsburg
Bundesliga: WWK (insurance), shirt sponsor and title sponsor of FC Augsburg's stadium until 2029-30

The insurance company WWK has extended as main shirt sponsor and title sponsor of FC Augsburg's (Bundesliga) stadium "until the end of the 2029-30 season," announced the club on 16/01/2019. The partnership was negotiated by Lagardère Sports Germany, the marketing agency of the Bavarian club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 137873
• Published on 18/01/19 at 09:35