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©  D.R.
NFL: Caesars Entertainment becomes the first "Official Casino Partner" from 2019 ($30m/season)

Caesars Entertainment Corporation, an American hotel, casino and online gambling group, has become the first "Official Casino Sponsor" of the National Football League on 03/01/2019. This multi-year partnership will begin from the 2018-19 NFL playoffs, which began on 04/01/2019. Caesars will pay…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 136941
• Published on 10/01/19 at 12:34

©  D.R.
Premier League: moneycorp (payment solutions) becomes an official partner of Everton FC from 2018-19

moneycorp, a British company specialised in foreign exchange and payment solutions, has become the official "International Payments Partner" of Everton FC (Premier League) as part of a "multi-year partnership," announced the club on 08/01/2019. moneycorp has the status of official partner…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 137187
• Published on 09/01/19 at 14:44

©  D.R.
Manchester United: Harves (real estate) regional partner (China) for the creation of themed centres

Harves, a Chinese real estate developer, has become a regional partner of Manchester United FC (Premier League) in China in view of the opening of Manchester United themed "entertainment and experience centres" in Beijing, Shanghai and Shenyang "by 2020," announced the club on 08/01/2019. The…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 137093
• Published on 09/01/19 at 10:40

©  Manchester United
Premier League: 18/20 clubs have a sleeve sponsor in 2018-19 (average contract: £3.48m/season)

18 of the 20 Premier League clubs have a sleeve sponsor as of 07/01/2019, one more than in 2017-18. The English professional football league has authorised its clubs to market sleeve space on their shirts since the 2017-18 season, after a decision on 10/11/2016. On average, each of the 18…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 137068
• Published on 08/01/19 at 17:40

©  D.R.
LFP: Konami (video games) shirt sponsor for Coupe de la Ligue BKT clubs from the quarter-finals

Konami Digital Entertainment, a Japanese development and publishing company specialised in video games, has become a shirt sponsor of clubs competing in the 2018-19 Coupe de la Ligue BKT as part of a "long-term" agreement, according to the LFP, organiser of the competition, on 07/01/2019, the eve…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities
• Article # 137056
• Published on 08/01/19 at 14:30

©  D.R.
Think Football: one month before the 3rd edition (Thursday 07/02/2019), a look back at 2018 edition

"Sportainment and Women's Sport, two growth engines" are the two main themes of Think Football 2019, organized by News Tank Football and which will take place on Thursday 07/02/2019 in Paris (FRA), at the Eiffel campus of our university partner INSEEC U. Sport. The morning session will cover…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 136983
• Published on 07/01/19 at 18:09

©  Bumble
Tennis: Serena Williams (USA) becomes an ambassador of Bumble (dating application)

American tennis player Serena Williams has become an ambassador for the dating application Bumble, on 03/01/2019. Bumble will unveil a marketing campaign titled "The Ball is in Her Court" with Serena Williams for the Super Bowl on 02/02/2019, according to the international news agency Reuters…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 136997
• Published on 07/01/19 at 17:39

©  D.R.
Basketball: AXA Spain (insurance) official partner of Euroleague Basketball for 2018-19

AXA Spain, a subsidiary of the French insurance company AXA, has become an official partner of Euroleague Basketball in Spain for the 2018-19 season, on 20/12/2018. AXA has the status of "official partner", the third level in the sponsorship hierarchy of Euroleague Basketball. "AXA will be…

Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 136870
• Published on 07/01/19 at 10:10

©  D.R.
LaLiga Santander: Alfa Romeo extends as the "Official Vehicle" of Real Betis Balompié for 2018-19

The car manufacturer Fiat Chrysler Automobiles Spain, via the Alfa Romeo brand, has extended its partnership as the "Official Vehicle" of Real Betis Balompié (LaLiga Santander) until the end of the 2018-19 season, according to the club on 03/01/2019. Alfa Romeo has the status of official…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 136849
• Published on 04/01/19 at 14:09

©  D.R.
Serie A TIM: Mars (confectionery) extends as institutional partner of SSC Napoli for 2018-19

Mars Italia, an Italian confectionery food group, has extended its partnership with Societa Sportiva Calcio Napoli (Serie A TIM) until the end of the 2018-19 season, on 02/01/2019. The subsidiary of the American group Mars has been a partner of the Neapolitan club since "the early 1990s," said SSC…

Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 136835
• Published on 04/01/19 at 11:09

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