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©  Simon Hofmann
Bundesliga: PreZero (waste) replaces Wirsol as naming rights holder of TSG 1899 Hoffenheim's stadium

PreZero, a waste management company of the Schwarz Group, has obtained the naming rights for TSG 1899 Hoffenheim's (Bundesliga) stadium, the Rhein-Neckar-Arena (30,150 capacity), based in Sinsheim (GER), said the club on 16/01/2019. The agreement should cover five seasons (2019-2023) with an…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 137878
• Published on 18/01/19 at 12:00
©  Leicester City FC
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 137913
• Published on 18/01/19 at 11:00
©  WWK_Augsburg
Bundesliga: WWK (insurance), shirt sponsor and title sponsor of FC Augsburg's stadium until 2029-30

The insurance company WWK has extended as main shirt sponsor and title sponsor of FC Augsburg's (Bundesliga) stadium "until the end of the 2029-30 season," announced the club on 16/01/2019. The partnership was negotiated by Lagardère Sports Germany, the marketing agency of the Bavarian club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 137873
• Published on 18/01/19 at 09:35
©  D.R.
LaLiga Santander: Tecnocasa (real estate) main shirt sponsor Getafe CF until 2019-20

Tecnocasa, an Italian network of real estate agencies, has extended as main shirt sponsor of Getafe CF (LaLiga Santander) for one additional season, or until the end of the 2019-20 season, according to the club on 16/01/2019. Tecnocasa has the status of major partner, the first level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 137858
• Published on 17/01/19 at 17:45
©  Schalke 04
eSports: R+V Versicherung (insurance), main shirt sponsor of Schalke 04 Esports until 2022

The German insurance company R+V Versicherung has extended its partnership with FC Schalke 04 (Bundesliga) and has become a partner of the club's eSports team "for four seasons until 31/12/2022", according to the club on 16/01/2019. R+V Versicherung becomes main shirt sponsor of FC Schalke 04…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 137839
• Published on 17/01/19 at 16:20
©  Olympique Lyonnais
Ligue 1 Conforama: "Tignes official sports resort of Olympique Lyonnais" until 2019-20

Tignes Développement, a semi-public company in charge of the alpine sports resort of Tignes (Savoie, French Alps), has extended its partnership with Olympique Lyonnais (Ligue 1 Conforama) for two seasons, until 30/06/2020, according to the club on 11/01/2019. "The Savoyard resort, the historic…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 137741
• Published on 17/01/19 at 13:19
©  RCSA
RC Strasbourg Alsace: Mutest (health insurance) acquires naming rights to the club's training centre

The Alsatian health insurance company Mutest has obtained the naming rights to the training centre of the RC Strasbourg Alsace (Ligue 1 Conforama) "for a period of five years," announced the club on 15/01/2019. The centre will become the "Racing Mutest Académie". "In addition to the naming of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility, Stadiums
• Article # 137762
• Published on 17/01/19 at 12:40
©  D.R.
Think Football 2019: Women's World Cup France (07/06 - 07/07/2019) at the heart of the discussion

The 2019 Women's World Cup, which FIFA has organized in nine cities in France from 07/06 to 07/07/2019, will be at the heart of the discussion, during the third edition of Think Football, an event organised by News Tank Football at INSEEC U. Sport (Eiffel Campus, 10 rue Sextius Michel, Paris…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Ticketing, Digital, …
• Article # 137749
• Published on 16/01/19 at 18:20
©  SD Huesca
LaLiga Santander: Cosehisa (real estate) extends as sleeve sponsor of SD Huesca until 2019-20

Cosehisa, a Spanish property developement company, has extended as a partner and sleeve sponsor of SD Huesca (LaLiga Santander) for two seasons, or until the end of the 2019-20 season, on 10/01/2019. The real estate developer has appeared on the sleeves of the Spanish club since a partnership was…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 137697
• Published on 16/01/19 at 16:30
©  D.R.
Sky Bet League One: Apple Music (streaming) official partner of Sunderland AFC from 2018-19

Apple Music, a music pay-streaming service from the US technology and content group Apple, has become an official partner of Sunderland AFC (Sky Bet League One) on 11/01/2019. The partnership begins during the 2018-19 season, however, the duration of the deal has not yet been communicated…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 137702
• Published on 16/01/19 at 14:10