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©  Hertha BSC
eSports: Deutsche Bahn (railway company) becomes a partner of the Hertha BSC eSport Academy

The German railway company Deutsche Bahn has extended its partnership with Hertha BSC (Bundesliga) and has become a partner of the Hertha BSC eSport Academy, according to the club on 04/02/2019. Deutsche Bahn, which has been involved with the club since 2006, is an exclusive partner of Hertha BSC…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 139446
• Published on 06/02/19 at 17:50
©  Séb Lascoux
Think Football 2019 agenda: women's sport, sportainment, eSports, piracy and intl. development

The 2019 Women's World Cup in France and more broadly the place of women's sport (Women as the future of sport), eSports (eSports, from virtuality to reality for sponsors, presented by Webedia), audiovisual piracy (The biggest danger to pro sports?), the personalisation of the fan experience (Fan…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 139339
• Published on 06/02/19 at 16:54
©  D.R.
Serie A TIM: Trentino (tourism) extends as partner of SSC Napoli for 3 years (2019-2021)

Trentino, a tourist office located in the Italian region of Trentino-Alto Adige, has extended as an institutional partner of SSC Napoli (Serie A TIM) for three years (2019-2021), on 04/02/2019. The Dimaro-Folgarida site (municipality in Val di Sole in the Trentino-Alto Adige region) will host the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities
• Article # 139347
• Published on 06/02/19 at 10:45
©  Kappa_Sport Finance
BasicItalia (BasicNet) aquires 61% of the Sport Finance group which becomes "Kappa Europe"

"Sport Finance is pleased to announce the agreement it has just concluded with the BasicNet Group, owner of the brands Kappa, Robe Di Kappa, K-Way, Superga, Sebago, Briko, through its licensee BasicItalia, that has acquired 61% of the French company Sport Finance capital," said the French company…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 139278
• Published on 05/02/19 at 12:00
©  D.R.
Serie A TIM: Spotify (streaming music) collaborates with Parma Calcio from February 2019

Spotify, a music streaming platform, has launched a collaboration agreement with Parma Calcio 1913 (Serie A TIM) and is offering official playlists on the Italian club's account on matchdays for the rest of the 2018-19 season, according to the club on 04/02/2019. "Starting from the Crociati's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 139273
• Published on 05/02/19 at 11:25
©  Guinness 6 Nations
Guinness Six Nations: Amazon Web Services becomes the "Official Technology Provider" from 2019

Amazon Web Services (AWS), a subsidiary of the American e-commerce group, has become the "official technology provider" of the Guinness Six Nations, on 01/02/2019. The 2019 edition of the tournament began with France - Wales (19-24) on Friday 01/02/2019 at the Stade de France (80,000 capacity) in…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 139074
• Published on 05/02/19 at 09:40
©  VCF
LaLiga Santander: Vueling (airline) becomes an official partner of Valencia CF

Vueling, the Spanish airline of the British group International Airlines Group, has become an official partner of Valencia CF (LaLiga Santander), on 01/02/2019. The two entities have not yet specified the duration of their agreement, which constitutes a fourth level partnership in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 139205
• Published on 04/02/19 at 17:20
©  Paris Saint-Germain
Paris Saint-Germain: Nivea (cosmetics) offers a night at the Parc des Princes for Valentine's Day

Nivea Men, a cosmetics brand from the German group Beiersdorf, has activated its partnership with Paris Saint-Germain (Ligue 1 Conforama) by launching a competition "to spend a romantic night at the Parc des Princes (47,929 capacity) on Valentine's Day," said the club on 30/01/2019. "This is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 139068
• Published on 04/02/19 at 15:00
©  BVB
Borussia Dortmund: LichtBlick (partner) installs charging stations for electric cars at the stadium

LichtBlick, a German renewable energy supplier, has activated its partnership with Borussia Dortmund (Bundesliga) by installing charging stations for electric cars in the colours of "Strom09" ("Electricity09") at the Signal Iduna Park (81,359 capacity), said the club on 26/01/2019. "Four charging…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 139073
• Published on 04/02/19 at 12:55
©  LaLiga
Tennis: LaLiga becomes an official sponsor of the Davis Cup (2019-2022)

LaLiga has become an official sponsor of the Davis Cup by BNP Paribas Finals, organised by Kosmos group and the International Tennis Federation (ITF), for a four-year term (2019-2022) on 31/01/2019. "LaLiga will promote the Davis Cup Finals through their international broadcasts in Europe…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 139084
• Published on 04/02/19 at 11:00