Filter by domain
Filter by year
Filter by month
©  O'Higgins FC
Chile: McDonald's back-of-the-shirt sponsor of O'Higgins FC designs shirt numbers with fries

McDonald's, the American fast-food chain and partner of O'Higgins FC (Primera Division, Chile's first division), has chosen to occupy the club's back-of-the-shirt sponsorship space on the club's away kits with McDonalds fries at the bottom of the shirt as well as for number flocking, on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 141387
• Published on 01/03/19 at 16:55
©  D.R.
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 141382
• Published on 01/03/19 at 15:29
©  Real Madrid CF
LaLiga Santander: 18 of the 20 clubs have a main shirt sponsor in 2018-19

18 clubs of the 20 LaLiga Santander clubs have a main shirt sponsor in 2018-19, as of 28/02/2019, Real Sociedad de Futbol and Rayo Vallecano de Madrid are the two clubs which do not currently have a shirt sponsor. On average, the 15 sponsors, for which News Tank Football was able to compile…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Essentials Sponsors & Partners
• Article # 141299
• Published on 01/03/19 at 14:30
©  D.R.
Liga 1 Conforama: Kappa succeeds Nike as equipment supplier of AS Monaco for 6 seasons (2019-2025)

Kappa has become the official equipment supplier of AS Monaco FC (Ligue 1 Conforama) for six seasons from 2019-20 until the end of 2024-25, announced the Italian brand and the club on 27/02/2019. The value of the contract has not been communicated. Kappa will have the status of major partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 141228
• Published on 01/03/19 at 11:35
©  D.R.
Premier League: Puma succeeds Nike as equipment supplier of Manchester City from 2019-20

The German brand Puma has become an official partner of City Football Group (CFG), the holding company and owner of Manchester City FC (Premier League), from the 2019-20 season as part of a "long-term partnership," according to the club on 28/02/2019. Puma has become an equipment supplier for…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 141280
• Published on 28/02/19 at 14:45
©  FC Internazionale Milano
Serie A TIM: a "commemorative jersey" celebrating 20 years of Inter Milan's partnership with Nike

FC Internazionale Milano (Serie A TIM) is marketing a "commemorative jersey" to celebrate the 20th anniversary of its partnership with Nike, according to the club on 26/02/2019. The American company has been equipping the Milanese club since the 1998-99 season. Nike pays an estimated €18.1m per…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 141225
• Published on 28/02/19 at 12:10
©  Juventus FC
Serie A TIM: an average of €5.58m annually for main shirt sponsorship in 2018-19

18 of the 20 Serie A TIM clubs have a main shirt sponsor in 2018-19, as of 26/02/2019, Invent being only the "secondary" shirt sponsor of UC Sampdoria and ACF Fiorentina with a "free" shirt sponsor ("Save the Children"). On average, the 20 sponsors (Genoa CFC and Cagliari Calcio each have two main…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 141082
• Published on 28/02/19 at 10:00
©  PSG
Ligue 1 Conforama: 17 of the 20 clubs have a main shirt sponsor in 2018-19

17 of the 20 Ligue 1 Conforama clubs have a main shirt sponsor for the 2018-19 season, as of 25/02/2019. LOSC Lille, Stade de Reims do not have a main shirt sponsor, while OGC Nice offers its sponsorship space to its Endowment Fund. Angers SCO, Dijon FCO, FC Girondins de Bordeaux, RC Strasbourg…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Essentials Sponsors & Partners
• Article # 140957
• Published on 27/02/19 at 14:30
©  Asics
Asics: a turnover of €3bn (-3.4%) and operating profit of €83m (-46.3%) in 2018

The Japanese sports equipment manufacturer Asics has posted a turnover of ¥386.6bn (€3.06bn on 31/12/2018) for the fiscal year 2018, down 3.4% compared to 2017, according to the brand on 13/02/2019. Asics also posted an operating profit of ¥10.5bn (€83m) in 2018, down 46.3%. "During 2018…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Finance, …
• Article # 140643
• Published on 27/02/19 at 09:30
©  D.R.
LaLiga Santander: 13 of the 20 clubs (65%) have a sleeve sponsor in 2018-19

13 of the 20 LaLiga Santander clubs have a sleeve sponsor in 2018-19, representing 65% of the total number of clubs, as of 24/01/2019. Athletic Club, Real Club Celta de Vigo, Reial Club Deportiu Espanyol de Barcelona, Getafe CF, Levante Union Deportiva, Real Madrid CF and Rayo Vallecano de Madrid…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Essentials Sponsors & Partners
• Article # 138507
• Published on 26/02/19 at 15:30