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©  Puma
Puma: a turnover of €4.648bn (+17.6%) and net profit of €187.4m (+38%) for the financial year 2018

Puma, a German sports equipment manufacturer, posted a turnover of €4.648bn for the financial year 2018, up 12.4% (17.6% currency adjusted) compared to 2017, according to the brand on 14/02/2019. Puma posted "double-digit growth in all regions and product segments," added the brand. The…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 140257
• Published on 26/02/19 at 09:30
©  ASSE_Lagardere Sports
Exclusive Ligue 1 Conforama: Lagardère Sports extends as marketing agency of AS Saint-Étienne until 2030

Lagardère Sports, a sports marketing agency from the French group Lagardère Sports & Entertainment, has extended as the exclusive marketing agency of AS Saint-Étienne (Ligue 1 Conforama) until 30/06/2030 on 25/02/2019. "Lagardère Sports will continue to negotiate AS Saint-Étienne's partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Agencies, Essentials Sponsors & Partners
• Article # 140907
• Published on 25/02/19 at 14:10
©  www.sofoot.com
Champions League: airlines are the most represented sector for shirt sponsorships in the Round of 16

Airlines are the most represented sector for main shirt sponsors of the 16 teams still competing in the Round of 16 of the 2018-19 Champions League, with a presence on the kits of four teams (25%). The automotive and telecommunications sectors follow with three clubs each. These three sectors…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 140797
• Published on 25/02/19 at 11:45
©  AC Milan
eSports: Puma and Konami activate their partnerships with AC Milan via a PES 2019 tournament

AC Milan (Serie A TIM) and the German sports equipment manufacturer Puma, "with the support of PG eSports (eSports tournament organiser), have announced the first Pro Evolution Soccer 2019 tournament (on the video game published by Konami) organised in collaboration with a football team," said the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, esport - gaming
• Article # 140786
• Published on 22/02/19 at 17:24
©  Manchester United FC
Premier League: Marriott International (hotels) becomes a global partner of Manchester United FC

Marriott International, an American hotel group specialised in luxury hotels, has become a global partner of Manchester United FC (Premier League) as part of a "multi-year" agreement through its "Marriott Bonvoy Moments" programme, announced the club on 20/02/2019. Marriott International, has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 140753
• Published on 22/02/19 at 14:10
©  Paris Saint-Germain
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 140761
• Published on 22/02/19 at 13:40
Under Armour: a record turnover ($5.19bn) but an operating loss ($25m) and net loss ($46.3m) in 2018

Under Armour posted a turnover of €5.193bn (€4.536bn on 31/12/2018) in the financial year 2018, up 4.1% compared to 2017 ($4.97bn/€4.14bn on 31/12/2017), announced the American equipment manufacturer on 12/02/2019. This is a record turnover figure for Under Armour, a company which was founded in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 140005
• Published on 22/02/19 at 11:59
©  Paris Saint-Germain
Ligue 1 Conforama: MSC Cruises (travel) official partner of Paris Saint-Germain until 2020-21

MSC Cruises, the cruise company of the MSC group (maritime transport) based in Geneva (SUI), has partnered with the men's and women's teams of Paris Saint-Germain (Ligue 1 Conforama) for two and a half seasons, until the end of 2020-21, announced the club on 20/02/2019. MSC Croisières has the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 140684
• Published on 22/02/19 at 11:34
©  Paris Saint-Germain
Ligue 1 Conforama: Accor Live Limitless (ALL) main shirt sponsor of Paris Saint-Germain from 2019-20

Accor Live Limitless (ALL), the "lifestyle loyalty program" of the French hotel group Accor, will become a major partner and main shirt sponsor of Paris Saint-Germain (Ligue 1 Conforama) from the 2019-20 season, announces the Parisian club on 21/02/2019. The duration of this first level…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Essentials Sponsors & Partners
• Article # 140628
• Published on 21/02/19 at 12:50
©  ESL
eSports: Betway (sports betting) and paysafecard (payments) extend as sponsors of the ESL

Betway, a British sports betting site, has extended as an official sponsor of the Electronic Sports League (ESL), an eSports event organisation company, on 13/02/2019. "The extension includes an option to renew for another year," said Betway. "The extension will see Betway remain as the…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 140583
• Published on 20/02/19 at 18:20