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©  D.R.
Serie A TIM: RadiciGroup (chemicals) extends as main shirt sponsor of Atalanta BC for 2019-20

RadiciGroup, an Italian chemical group, has extended its partnership with Atalanta Bergamasca Calcio (Serie A TIM) as the main shirt sponsor of the Bergamo (Lombardy, ITA) club for the 2019-20 season, on 18/04/2019. This is a first-level agreement in the club's sponsorship hierarchy. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 145585
• Published on 23/04/19 at 15:30
©  D.R.
Ligue 1 Conforama: Intersport (sporting goods) becomes a partner of LOSC Lille from 2018-19

Intersport France, a sporting goods distribution network, has become a partner of LOSC Lille (Ligue 1 Conforama) from the 2018-19 season, according to the French club on 19/04/2019. The duration and the value of the partnership have not been communicated. " The objective of this partnership is to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 145558
• Published on 23/04/19 at 13:20
©  Fecafoot
Cameroon: Le Coq Sportif succeeds Puma as equipment supplier of the national teams from 2019

Le Coq Sportif has become a partner of the Cameroonian Football Federation (FECAFOOT), and the equipment manufacturer of Cameroon's national teams, according to the body on 18/04/2019. The French brand will begin its partnership by equipping Cameroon's women's team for the 2019 Women's World Cup…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 145557
• Published on 23/04/19 at 12:35
©  adidas
adidas: inauguration of the Arena, a sports complex located at the head office (GER) on 09/08/2019

adidas announces the inauguration of the "Arena", a 52,000-square-meter sports annex built within the "World of Sports" complex, a campus for employees of the German brand located at the headquarters of adiras in Herzogenaurach (GER), on 16/04/2019. The official opening of the building will…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 145408
• Published on 19/04/19 at 17:49
©  D.R.
Italy: Telecom Italia (TIM) extends with FIGC for four seasons (2019-2023 period)

The Italian telecommunications operator Telecom Italia (TIM) extended its partnership with the Italian Football Federation (FIGC) for four seasons (2019-2023) on 17/04/2019. TIM has been a partner of the Federation since 1999, 20 years in a row. TIM has the status of "Top Partner", the second…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 145485
• Published on 19/04/19 at 15:28
©  LaLiga
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 145477
• Published on 19/04/19 at 14:45
©  adidas
adidas: launch of a shoe collection in collaboration with the Marvel publishing house

The German sports equipment manufacturer adidas has launched "Heroes Among Us", a limited edition of five basketball shoe designs in collaboration with the Marvel comic publishing house, on 12/04/2019. "Inspired by the Marvel Super Heroes that captivate fans both in the comics and on the big…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 145371
• Published on 18/04/19 at 15:37
©  D.R.
Golf: Tiger Woods' victory at the 2019 Masters reportedly earned €19.6m of exposure for Nike

The victory of the American golfer Tiger Woods at the 2019 Masters at Augusta (played from 11 to 14/04/2019) would have earned $22.54m (€19.6m) of exposure to his clothing supplier Nike, according to a study by the American firm Apex Marketing on 15/04/2019. This amount is up sharply, +86.2%…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Marketing - Communication, Merchandising - Licensing
• Article # 145254
• Published on 17/04/19 at 13:58
©  D.R.
Ligue 1 Conforama: Kappa extends as equipment supplier of Angers SCO for four seasons (2019-2023)

Kappa has extended as an equipment supplier of Angers SCO (Ligue 1 Conforama) for four additional seasons, or the 2019-2023 cycle, announced the Italian brand and the club on 16/04/2019. "Kappa will exclusively equip the entire club with its 'sport' and 'lifestyle' ranges on and off the pitch,…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 145184
• Published on 17/04/19 at 11:20
©  D.R.
Data: Perform Content acquired by the American fund Vista Equity Partners (parent company of STATS)

The American investment fund Vista Equity Partners, parent company of STATS, a company specialised in the capture and analysis of sports data, has acquired the British company Perform Content, specialised in the production of sports content and parent company of Opta (sports statistics provider)…
Domain(s): Sponsors & Partners, Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 145117
• Published on 16/04/19 at 10:59