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©  D.R.
Serie A TIM: Kappa to succeed Lotto as equipment supplier of Genoa CFC from 2019-20

The Italian brand Kappa has become a partner and equipment supplier of Genoa CFC (Serie A TIM) from 2019-20, announced the club on 14/06/2019. Neither the duration nor the value of the partnership have been communicated. The agreement was concluded with the Italian license distributor BasicNet…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 150008
• Published on 18/06/19 at 13:24
©  D.R.
Ligue 1 Conforama: Boulanger (distribution) main shirt sponsor of LOSC Lille from 2019-20

Boulanger, a French distributor specialised in multimedia and household appliances, has extended its partnership and become the main shirt sponsor of LOSC Lille (Ligue 1 Conforama) from 2019-20 on 17/06/2019. A partner since 2009 (via its subsidiary Webdistrib, Boulanger became a partner in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 149941
• Published on 18/06/19 at 11:59
©  Handball Bundesliga
Handball: Liqui Moly replaces DKB as title sponsor of the German league (2019-2022)

Liqui Moly, a German manufacturer of engine maintenance and cleaning products, has acquired the naming rights for the German Men's Handball League (Handball-Bundesliga) from HBL GmbH for three seasons from 01/07/2019, on 13/06/2019. Liqui Moly also has an option to prolong the name "Liqui Moly…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 149908
• Published on 17/06/19 at 17:50
©  D.R.
Ligue 1 Uber Eats: "The naming announcement equivalent to a media plan of €5.4m" (Metrics Factory)

"The naming (rights) announcement of the Ligue 1 Uber Eats has generated, in the first 24 hours, digital benefits that equivalent to a media plan of €5.4m, according to our estimates," said Clément Joffrin, sports consultant in the agency The Metrics Factory, to News Tank Football on 13/06/2019…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 149909
• Published on 17/06/19 at 17:19
©  D.R.
Premier League: Sportsbet.io (betting) becomes main shirt sponsor of Watford FC (2019-2022)

Sportsbet.io, brand of the Estonian sports betting operator Coingaming, has become a partner and main shirt sponsor of Watford FC (Premier League), announced the London (ENG) club on 16/06/2019. The partnership, which begins in 2019-20, will cover three seasons (2019-2022) according to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 149894
• Published on 17/06/19 at 14:59
©  Werder Bremen
Bundesliga: wohninvest (real estate) obtains Weserstadion (SV Werder Bremen) naming rights (€30m)

Wohninvest, a German real estate group, has obtained, via Bremer Weser-Stadion GmbH, the branch in charge of the Weserstadion (42,100 capacity) home of Sport Verein Werder Bremen (Bundesliga), the naming rights for the venue from the 2019-20 season, according to the club on 13/06/2019. "The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 149871
• Published on 17/06/19 at 12:59
©  D.R.
Sky Bet Championship: BR88 (betting) becomes "first-ever" sleeve sponsor of Aston Villa FC (2019-20)

BR88, an online sports betting and gambling operator based in the Philippines, has become the "first-ever" sleeve sponsor of Aston Villa FC (Sky Bet Championship), for the 2019-20 season, announced the club that was promoted to the Premier League for the 2019-20 season on 13/06/2019. BR88 has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 149847
• Published on 17/06/19 at 10:44
©  D.R.
Italy: Fiat extends as Top Sponsor of the Italian Football Federation for four seasons (2019-2023)

The Italian car manufacturer Fiat has renewed its partnership with the Italian Football Federation (Federazione Italiana Giuoco Calcio) for four additional seasons (2019-2023), according to the FIGC on 11/06/2019. Fiat continues to benefit from the status of Top Sponsor, the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication, Merchandising - Licensing
• Article # 149733
• Published on 14/06/19 at 14:15
©  D.R.
Copa America 2019: adidas, the most represented brand among the five equipment manufacturers present

The German brand adidas is the most represented equipment manufacturer, with four countries (Argentina, Colombia, Paraguay and Japan) under contract, at the Copa America 2019, which begins on Friday 14/06/2019. Among the five equipment manufacturers present at this competition organised by…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 149735
• Published on 14/06/19 at 13:44
©  D.R.
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 149755
• Published on 14/06/19 at 12:45