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©  Atalanta BC
Serie A TIM: Joma extends as equipment supplier of Atalanta BC for three seasons (2021-2024)

The Spanish brand Joma has extended its partnership as the official equipment supplier of Atalanta Bergamasca Calcio (Serie A TIM) until the 2023-24 season, according to the Italian club on 22/05/2019. Joma became Atalanta's equipment supplier during the 2017-18 season and has the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 148153
• Published on 27/05/19 at 11:30
©  D.R.
Lionel Messi: the Argentine joins forces with MGO (fashion) to launch his first clothing collection

Argentinian international football player Lionel Messi (FC Barcelona, LaLiga Santander) is teaming up with MGO, a company that includes several fashion brands and whose creative director is Tommy Hilfiger's sister, Ginny Hilfiger, to launch his first clothing collection in July 2019, according to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 148154
• Published on 27/05/19 at 09:35
©  Macron
UEFA: Macron succeeds adidas as referee equipment supplier from the 2019 European Cup finals

Macron has become the "official UEFA referee match kit supplier" and will supply all technical equipment for UEFA referees from the 2019 European Cup finals (Europa League final, on 29/05/2019 and Champions League final, on 01/06/2019), announced the Italian brand on 23/05/2019. Macron succeeds…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 148128
• Published on 24/05/19 at 14:32
©  Paulaner.com
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 148119
• Published on 24/05/19 at 13:30
©  Carlsberg_Liverpool
Premier League: Carlsberg (beer) extends partnership with Liverpool FC until 2023-24

The Danish beer brand Carlsberg has extended its partnership with Liverpool FC (Premier League) for a further five years, until the end of the 2023-24 season on 23/05/2019. The current partnership, through which Carlsberg became the official beer of the club, was signed on 23/03/2016 and expires…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 148106
• Published on 24/05/19 at 12:29
©  D.R.
Ligue 1 Conforama: Umbro succeeds Hungaria as equipment supplier of Stade de Reims (2019-2024)

Umbro has become a partner and equipment supplier of Stade de Reims (Ligue 1 Conforama) for five seasons (2019-2024), announced the club on 23/05/2019. The English brand succeeds the French brand Hungaria, the club's equipment supplier since 2016-17. Umbro and Hungaria both belong to Groupe…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 148069
• Published on 24/05/19 at 11:59
©  D.R.
Bundesliga: Joma succeeds Lotto as equipment supplier of TSG 1899 Hoffenheim for 4 years (2019-2023)

The Spanish brand Joma has become the equipment supplier of TSG 1899 Hoffenheim for four seasons (2019-2023), according to the club, on 22/05/2019. From 2019-20, Joma will equip TSG 1899 Hoffenheim's senior men's and women's teams as well as youth teams. Joma will benefit from the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 148067
• Published on 24/05/19 at 11:24
©  Paulaner.com
Bundesliga: Bavarian beer brand Paulaner extends with FC Bayern Munich until June 2026

The Munich-based beer brand Paulaner has extended its partnership with FC Bayern Munich (Bundesliga) for "another seven years" (until 30/06/2026), announced the 2018-19 German champions on 21/05/2019. Paulaner is a "Platinum Partner" of FC Bayern Munich, the second level in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 148004
• Published on 23/05/19 at 13:40
©  D.R.
England: Mastercard (payment solutions) becomes the first major partner of Arsenal Women FC (WSL)

Mastercard, an American payment solutions group, has becomes the first major partner of Arsenal Women FC (Women's Super League) from 2019-20, according to the London club on 21/05/2019. The duration of the partnership has not been communicated. Arsenal Women FC previously shared the same…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 147842
• Published on 22/05/19 at 16:25
©  Olympique Lyonnais
France: Mastercard (payment) major partner of Olympique Lyonnais Féminine for 3 years (2019-2022)

Mastercard, an American payment solutions group, has become a partner of Olympique Lyonnais' women's team (D1 Féminine) for three seasons (2019-2022), according to the club on 21/05/2019. Mastercard has the status of a major partner, the second level in the sponsorship hierarchy of Olympique…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 147875
• Published on 22/05/19 at 16:00