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©  D.R.
Premier League: equipment supplier Umbro extends with West Ham United for four seasons (2019-2023)

The English equipment manufacturer Umbro has extended its partnership with West Ham United FC (Premier League) as official equipment supplier for the next four seasons (2019-2023), announced the London club on 02/05/2019. Umbro is also the equipment supplier of the club's youth teams. Umbro has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 146518
• Published on 06/05/19 at 13:29
©  D.R.
Premier League: AXA (insurance) becomes a training kit partner of Liverpool FC for 2019-20

The French insurance company AXA has extended its partnership and has become a training kit partner of Liverpool FC's (Premier League) men's and women's teams for the 2019-20 season, announced the English club on 03/05/2019. The agreement represents a fourth level partnership in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 146516
• Published on 06/05/19 at 11:15
©  Girondins_Bistro Régent
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 146455
• Published on 03/05/19 at 15:39
©  Atalanta BC
Atalanta BC: Gewiss (home automation) acquires stadium naming rights for six seasons (2019-2025)

Gewiss, an Italian company specialised in solutions and products for home automation, energy and lighting, has acquired the naming rights to the Stadio Atleti Azzurri d'Italia (26,562 capacity), the home of Atalanta Bergamasca Calcio (Serie A TIM), for the next six seasons (2019-2025), on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 146399
• Published on 03/05/19 at 10:34
©  Girondins_Bistro Régent
Ligue 1: Bistro Régent (restaurants) main shirt sponsor of FC Girondins de Bordeaux for 2019-2023

Bistro Régent a french restaurant chain has extended its partnership with FC Girondins de Bordeaux (Ligue 1 Conforama) and has become the main shirt sponsor of the club for four seasons (2019-2023) on 25/04/2019. "Bistro Régent is therefore displayed on the front of the shirts of all of the club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 146302
• Published on 02/05/19 at 16:30
©  Real Madrid CF
Top 5 European leagues: an average of €9.8m for main shirt sponsorship (median €3.5m) in 2018-19

91 of the 98 clubs in the Top 5 European Leagues (Premier League, LaLiga Santander, Bundesliga, Serie A TIM and Ligue 1 Conforama) have a main shirt sponsor in 2018-19, representing 92.8% of the clubs, as of 16/04/2019. All Bundesliga (18) and Premier League (20) clubs have a sponsor displayed on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Essentials Sponsors & Partners
• Article # 146325
• Published on 02/05/19 at 15:40
©  Hambourg SV
2.Bundesliga: K-M Kühne renews the naming rights to Hamburg's Volksparkstadion until 2019-20

The German billionaire Klaus-Michael Kühne has extended his partnership with Hamburger Sport-Verein (2.Bundesliga) as the holder of the naming rights to the Volksparkstadion (57,000 capacity) until 2019-20, announced the German club on 24/04/2019. The value of the agreement has not been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility, Stadiums
• Article # 146276
• Published on 02/05/19 at 12:44
©  Griffiths Photograpgers / West Ham United
Premier League: Socios.com (blockchain-based platform) becomes a partner of West Ham United FC

Socios.com, a blockchain-based fan voting platform owned by the Maltese based companies ChileZ and Mediarex Sports & Entertainment, has become an official partner of West Ham United FC (Premier League), according to the London club on 30/04/2019. This is a fourth level partnership in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 146221
• Published on 30/04/19 at 17:55
©  adidas
adidas: presentation of the "FUTURECRAFT.LOOP" a 100% recyclable shoe available from spring 2021

adidas has presented the "FUTURECRAFT.LOOP" a pair of 100% recyclable running shoes, which will be on the market from spring 2021, according to the German equipment manufacturer on 17/04/2019. 200 models of the "FUTURECRAFT.LOOP" were made available to the German brand's ambassadors for a…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Social Responsibility
• Article # 146192
• Published on 30/04/19 at 14:00
©  D.R.
Bundesliga: CG Gruppe (real estate) extends as sleeve sponsor of RB Leipzig for 3 years (2019-2022)

CG Gruppe, a real estate developer based in Berlin, has extended as partner and sleeve sponsor of RB Leipzig (Bundesliga) for three seasons (2019-2022), according to the club on 27/04/2019. CG Gruppe will maintain its visibility on signage at the Red Bull Arena (42,558 capacity). The real…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 146162
• Published on 30/04/19 at 11:40