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©  Budweiser
2018 World Cup: inauguration of the "Budweiser ReCup Arena" made from 50,000 recycled cups

The beer brand Budweiser, official sponsor of the 2018 FIFA World Cup and subsidiary of AB InBev Efes, has inaugurated the "Budweiser ReCup Arena" an artifical football pitch in Sochi (Russia) "made from more than 50,000 recycled Budweiser Red Light Cups, collected during last summer's FIFA World…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility, …
• Article # 144654
• Published on 11/04/19 at 13:15
©  D.R.
Bundesliga: Fortuna Düsseldorf launches its own sneakers in collaboration with AFEW and Mizuno

"Fortuna is the first football club in Germany to launch its own sneakers on the market in collaboration with the Düsseldorf (GER) sneaker store AFEW and the Japanese sportswear manufacturer Mizuno," said the club on 08/04/2019. In addition to the €149.95 sneakers, the collaboration also…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 144674
• Published on 10/04/19 at 14:40
©  New Balance
New Balance: construction of "The Track" a 5,000 capacity multi-sport complex in Boston for 2021

New Balance, an American sports equipment manufacturer, has announced the construction of "The Track at New Balance", a multi-sport complex at Boston Landing (Boston, Massachusetts, USA) "a mixed-use development encompassing approximately 15 acres of land," announced the brand on 01/04/2019…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Stadiums
• Article # 144536
• Published on 09/04/19 at 13:15
©  D.R.
UEFA: FedEx becomes partner of eight national team competitions (2019-2023) including Euro 2020

FedEx Express, a US delivery service company, has extended its partnership with UEFA and has become a partner of eight national team competitions (see below), including the men's Euro 2020, for four years (2019-2023), according to UEFA on 08/04/2019. As "official logistics partner", FedEx…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 144469
• Published on 08/04/19 at 17:04
©  D.R.
F1: Puma becomes exclusive merchandise retail partner for the distribution of branded products

Puma has become Formula One Group's exclusive merchandise retail partner since 2019, as part of a multi-year agreement, according to the German brand on 04/04/2019. "From the start of the 2019 season. This year, Puma stands and superstores will be present in 17 out of the 21 Grands Prix in the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Merchandising - Licensing
• Article # 144232
• Published on 05/04/19 at 17:44
©  Eintracht Frankfurt
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 144290
• Published on 05/04/19 at 12:24
©  D.R.
Spain: Seat (car manufacturer) extends its partnership with the RFEF for Men's and Women's cups

Seat, a Spanish car manufacturer, has extended its partnership with the Royal Spanish Football Federation (RFEF) and has become a partner and official vehicle of the Spanish Cups for three years (2019-2021), announced the body on 02/04/2019. Seat will support the Copa del Rey (men), the Copa de la…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 144083
• Published on 03/04/19 at 15:50
©  Premier League
Premier League: a campaign to combat racism and promote diversity from 30/03 to 08/04/2019

The Premier League is launching the "No Room for Racism" campaign, an operation aimed at combating racism and promoting equality and diversity, from 30/03 to 08/04/2019. As part of the campaign, several videos featuring Premier League players, coaches and fans are being broadcast and "No Room…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 144060
• Published on 03/04/19 at 15:10
©  LFP
BKT: 34+ times the engagement on Facebook thanks to the Coupe de la Ligue (The Metrics Factory)

Balkrishna Industries Ltd. (BKT), an Indian tyre manufacturer, partner of the LFP and title sponsor of the Coupe de la Ligue for the 2018-2024 cycle (since 12/09/2018), has increased its Facebook engagement by 34 times, thanks to the 2018-19 Coupe de la Ligue BKT, according to The Metrics…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 144034
• Published on 03/04/19 at 14:34
©  Wolverhampton Wanderers FC
Wolverhampton Wanderers FC: Altodigital (office technology) renews with three-year extension

Altodigital, a British independent office technology supplier, has renewed its partnership with Wolverhampton Wanderers FC (Premier League) for three seasons (2019-2022) announced the club on 01/04/2019. "The three-year contract is to manage Wolves' print systems, which includes the supply and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 143997
• Published on 03/04/19 at 13:00