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Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 143102
• Published on 22/03/19 at 11:30
©  ISG
Lega Serie A: Yabo Sports named as the "International Presenting Sponsor" of the Serie A TIM in Asia

Yabo Sports, a Chinese platform specialised in online entertainment and sports betting, has been named as the "International Presenting Sponsor" of the Serie A TIM in Asia, in an agreement announced by the London-based Interregional Sports Group (ISG), on 26/02/2019. ISG has held the Italian…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication, Betting, …
• Article # 143035
• Published on 21/03/19 at 16:43
©  FIGC
FIGC: Giorgio Armani becomes official tailor (2019-23), Lidl extends as premium sponsor until 2022

Giorgio Armani, a luxury Italian fashion designer, has become the official tailor of the Italian Football Federation (FIGC) for four years (2019-2023), according to the FIGC who presented the agreement "in the presence of the FIGC president Gabriele Gravina; Giuseppe Marsocci, CEO of Giorgio…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 142906
• Published on 21/03/19 at 12:30
©  FA Women’s Super League
England: Barclays (bank) becomes title sponsor of the women's first division for 2019-2022

The British bank Barclays, through The FA, has become the title sponsor of the FA Women's Super League (English women's first division), which will be renamed the "Barclays FA Women's Super League" in 2019-20 on 20/03/2018. The value of the agreement, which covers the 2019-2022 period, is…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 142941
• Published on 20/03/19 at 17:22
©  D.R.
2019 Women's World Cup: Orange (telecom) becomes the sixth and last national sponsor

Orange, a French telecom conglomerate, has becomes a partner of the 2019 Women's World Cup organized in France, announced FIFA and the Local Organizing Committee (LOC) on 20/03/2019. Orange thus becomes the sixth and last "national supporter" of the competition, after Arkema (chemicals), SNCF…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 142895
• Published on 20/03/19 at 13:49
©  D.R.
Sports Betting: MGM Resorts (casinos) becomes an official gaming and entertainment partner of MLS

MGM Resorts, a US hotel and casino chain, has become the first official gaming and entertainment partner of Major League Soccer (MLS) for four years, on 28/03/2019. MLS is the fourth major North American league to sign with MGM Resorts after the NBA, NHL and MLB (see below). The agreement…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Authorities, …
• Article # 142821
• Published on 19/03/19 at 17:40
©  Paris Saint-Germain
Paris Saint-Germain: McDonald's and Coca-Cola launch a collection of eco-cups featuring five players

Coca-Cola France, the French subsidiary of the American beverage manufacturer The Coca-Cola Company and McDonald's, the American fast food chain, are activating their partnerships with Paris Saint-Germain (Ligue 1 Conforama) through the creation of a collection of exclusive eco-cups featuring five…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 142767
• Published on 19/03/19 at 16:54
©  D.R.
FSV Mainz 05: Kömmerling (window systems) extends as main shirt sponsor until 2022-23

Kömmerling, a German brand of window and shutter systems, has extended as main partner and main shirt sponsor of FSV Mainz 05 (Bundesliga) for four seasons (2019-2023), announced the club on 18/03/2019. The agreement was signed via its parent company Profine GmbH, a partner of the club since the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 142765
• Published on 19/03/19 at 11:59
©  Paris SG
"Committed to PSG for 6 years, without worrying about results match by match" (S. Bazin, Accor)

"We have committed to Paris Saint-Germain (Ligue 1 Conforama) for six years (2019-2025), three of which are fixed (2019-2021, options for three additional years), without worrying about results match by match. PSG has become one the most powerful football clubs on social networks, and this…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 142717
• Published on 19/03/19 at 10:34
©  D.R.
Serie A TIM: Avis (car rentals) becomes an official partner of AC Milan until the end of 2019-20

Avis Italia, the Italian subsidiary of the American group Avis Budget Group, which specialises in car rentals, has become an official partner of AC Milan until the end of 2019-20, according to the club on 16/03/2019. This partnership covers the club's Serie A TIM and Copa Italia matches. Avis…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 142707
• Published on 18/03/19 at 18:00