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©  SAP
Germany: a fan vote decides the future Olympiapark (Munich) arena will be named the "SAP Garden"

The new multipurpose arena to be built in the Olympiapark in Munich (Germany), will be called the "SAP Garden", announced the German software company SAP, on 20/03/2019. "The recent #NameGameOn campaign gave sports fans and spectators around the world the chance to name the arena that will be…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 143248
• Published on 29/03/19 at 10:30
©  D.R.
LaLiga Santander: Vueling (airline) official partner of Sevilla FC until the end of 2018-19

Vueling, the Spanish airline of the Anglo-Spanish group International Airlines Group, has become an official partner of Sevilla FC (LaLiga Santander) until the end of the 2018-19 season on 28/03/2019. Vueling has the status of official partner, the second level in the sponsorship hierarchy of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 143656
• Published on 28/03/19 at 17:50
©  Animoca
F1: Animoca Brands becomes partner of Formula One Group and launches a blockchain-based video game

Animoca Brands, a Hong Kong-based developer of mobile video games, has become a partner of Formula One Group and is launching a blockchain-based video game titled "F1 Delta Time", announced Animoca Brands on 26/03/2019. The game will be available on mobile and tablet from 10/05/2019. Animoca…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Merchandising - Licensing
• Article # 143521
• Published on 28/03/19 at 10:40
©  PSV Eindhoven
PSV Eindhoven: Brainport Eindhoven (business consortium) to become main shirt sponsor from 2019-20

Brainport Eindhoven, a consortium of businesses including ASML, Philips, High Tech Campus Eindhoven, VDL Group and Jumbo Supermarkets, will become an official partner and main shirt sponsor of PSV Eindhoven (Eredivisie) from the 2019-20 season, announced the Netherlands club on 25/03/2019. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 143481
• Published on 27/03/19 at 15:19
©  Manchester City
Manchester City FC: a limited-edition shirt celebrating the club's six year partnership with Nike

"Manchester City FC (Premier League) and Nike have today unveiled a new shirt that pays homage to some of City's best-loved kits over the past six years," said the club on 25/03/2019. The American sports equipment manufacturer has been Manchester City's equipment supplier since the 2013-14…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 143337
• Published on 26/03/19 at 17:44
©  LFP
Coupe de la Ligue: BKT launches activations for the final including a Fan Match + Facebook Live game

The Indian off-road and industrial tyre manufacturer BKT has activated its partnership with the LFP by offering a series of activations for the 2019 Coupe de la Ligue BKT final between RC Strasbourg Alsace and EA Guingamp, at the Stade Pierre-Mauroy (50,083 capacity) in Lille (France) on Saturday…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 143308
• Published on 26/03/19 at 15:00
©  D.R.
Bundesliga: H-Hotels extends as a sleeve sponsor of Borussia Mönchengladbach until 2020-21

H-Hotels, a German hotel group, has extended as a partner and sleeve sponsor of Borussia Mönchengladbach (Bundesliga) for two additional seasons (2019-2021) on 22/03/2019. The brand has been a partner and sleeve sponsor of the German club since an agreement signed on 27/07/2017. H-Hotels…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 143212
• Published on 25/03/19 at 12:40
©  RFE
RFEF: Seat (automobiles) extends its partnership to include the Spanish men's U21 team

Seat, a Spanish car manufacturer, has extended its partnership with the Spanish Football Federation (Real Federacion Espanola de Futbol) and become a partner and official vehicle of the U21 men's team for two years, until 2021, according to the body on 21/03/2019. The brand belonging to the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 143177
• Published on 25/03/19 at 11:20
©  D.R.
NBA: an average of $7.83m from jersey sponsorship for each of the 30 franchises in 2018-19

The 30 NBA franchises receive an average of $7.83m (€6.9m on 19/03/2019) for their jersey sponsorship in 2018-19. This average is based on 22 franchises, the other eight have not communicated the value of their contracts paid by their left pocket sponsors. Excluding the extreme values (Golden…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 142830
• Published on 22/03/19 at 15:21
©  D.R.
Bundesliga: Nürnberger (insurance) extends as main shirt sponsor of 1.FC Nürnberg (2019-2022)

Nürnberger Versicherung, a German insurance company, has extended its partnership as the main shirt sponsor of 1.FC Nürnberg for three seasons (2019-2022), on 20/03/2019. Nürnberger has been featured on the German club's shirts since 2016-17. Nürnberger will continue to have the status of main…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 143123
• Published on 22/03/19 at 13:50