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©  D.R.
Serie A TIM: Bud (beer) becomes an official partner of Juventus FC for three seasons (2019-2022)

Bud, the American beer brand of the Belgian brewer AB InBev, has become an official partner of Juventus FC (Serie A TIM) for three seasons (2019-2022), announced the club on 09/10/2019. Bud has the status of "partner", the third level in Juventus FC's sponsorship hierarchy. Before Bud, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 164498
• Published on 11/10/19 at 13:00
©  D.R.
Serie A TIM: Sonepar (electronics) extends as an official partner of SSC Napoli for 2019-20

Sonepar Italia has extended its partnership with Societa Sportiva Calcio Napoli (Serie A TIM) for 2019-20, according to the subsidiary of the French group of the same name specialised in the distribution of electrical equipment on 08/10/2019. Sonepar is an official partner, the third level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 164494
• Published on 11/10/19 at 12:00
©  Valencia_Powergym
Valencia CF: Powergym gets naming rights to eSports section, "Powergym VCF eSports" for 2019-20

Powergym, a company specializing in sports nutrition and dietary supplements, acquired the naming rights to the Valencia CF (Laliga Santander) eSports section, which will be renamed "Powergym VCF eSports" for the 2019-20 season, the club said on 08/10/2019. Powergym also becomes the main…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 164555
• Published on 11/10/19 at 10:04
©  D.R.
Leaders 2019: "eSports is an important part of our sports portfolio" (G. Coombe, Gillette)

"eSports is an important part of our portfolio as connecting with young men is our objective and for many, eSports is the one and only sport," said Gary Coombe, CEO of Gillette, at the 2019 edition of the Leaders Sport Business Summit conference cycle held at Twickenham Stadium in London (ENG), on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, esport - gaming
• Article # 164413
• Published on 10/10/19 at 15:45
©  Olympique de Marseille
Olympique de Marseille: Toyota succeeds Hyundai as the club's official vehicle (2019-2021)

Toyota, a Japanese car manufacturer, has become an official partner of Olympique de Marseille (Ligue 1 Conforama) for two seasons (2019-2021), announced the club on 09/10/2019. As part of this partnership, Toyota will promote its premium car brand Lexus. Olympique de Marseille organised a press…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 164406
• Published on 10/10/19 at 14:59
©  D.R.
UK: BT (telecoms), partner of the Scottish, Welsh and Northern Irish Associations (2019-2024)

The British telecommunications group BT (British Telecom) has become a partner of the Scottish Football Association (SFA), the Football Association of Wales (FAW) and the Irish Football Association (IFA) from 01/11/2019 until 2023-24, according to the company on 08/10/2019. These commitments…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 164407
• Published on 10/10/19 at 13:30
©  AC Milan
Serie A TIM: A2A (energy) partner of both Inter and AC Milan from 2019-20

A2A, an Italian company specializing in the production and distribution of electricity and natural gas, has become the "official energy partner" of Milan's two Serie A TIM clubs: FC Internazionale Milano and AC Milan, on 07/10/2019. The duration of the agreements between A2A and the two clubs was…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 164338
• Published on 10/10/19 at 09:40
©  FIGC
FIGC: Deliveroo (home meal delivery) partner of the Italian Football Federation from 2019-20

Deliveroo, a UK-headquartered meal home delivery company, has become an official partner of the Federazione Italiana Giuoco Calcio (FIGC) from 2019-20, announced the Italian authority on 08/10/2019. As a result, Deliveroo becomes the FIGC's "Food Distribution Platform Partner" for its men's…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 164372
• Published on 09/10/19 at 14:30
©  D.R.
LFP: Rakuten Viber (instant messenger) official partner of e-Ligue 1 (2019-2022)

Rakuten Viber, an instant messaging application from the Japanese group internet services group Rakuten, has become an official partner of the e-Ligue 1, the eSports competition organized by the LFP, announced the French League on 07/10/2019. The partnership is for a duration of three seasons…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, esport - gaming
• Article # 164289
• Published on 09/10/19 at 13:40
©  D.R.
Ligue 1 Conforama: Actual Leader group (employment) Angers SCO pocket sponsor for 2019-20

Actual Leader a French human resources and employment group, has becomes a partner and left pocket sponsor (upper left chest of shirt) of Angers SCO (Ligue 1 Conforama) for 2019-20, announced the company based in Laval (FRA, 80km north of Angers) and the club on 04/10/2019. Actual Leader…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 164249
• Published on 08/10/19 at 13:09