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©  D.R.
Bundesliga: Beats (audio accessories) extends as an official partner of FC Bayern Munich for 2019-20

Beats by Dr. Dre, an American audio brand of headphones and speakers, owned by Apple, has extended its partnership with FC Bayern Munich (Bundesliga) in 2019-20, announced the club on 22/11/2019. Beats will continue to benefit from the status of official partner, the fourth level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 168744
• Published on 25/11/19 at 14:54
©  D.R.
Serie A TIM: Linkem (telecommunications) extends as a partner of ACF Fiorentina for 2019-20

Linkem, an Italian Internet service provider, has extended its partnership with ACF Fiorentina (Serie A TIM) for 2019-20, for the second consecutive season after 2018-19, announced the club on 18/11/2019. Additionally, as a "partner of the future", the Italian brand continues to be the main shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 168763
• Published on 25/11/19 at 14:09
©  News Tank Football
Main shirt sponsorship in the Top 5 European leagues in 2019-20

News Tank Football has published a "tank" dossier on main shirt sponsorship in the European Top 5 leagues (Bundesliga, LaLiga Santander, Ligue 1 Conforama, Premier League and Serie A TIM). For the 85 contracts signed for which data could be collected by News Tank Football (out of a total of 98…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 168266
• Published on 25/11/19 at 11:50
©  Real Madrid CF
Top 5 leagues: main shirt sponsorship generates an average of €10.9m per club in 2019-20 (+11.1%)

94 of the 98 clubs in the European Top 5 leagues (Premier League, LaLiga Santander, Bundesliga, Serie A TIM and Ligue 1 Conforama) have a main shirt sponsor in 2019-20, three more than in 2018-19, as of 12/11/2019. Only four Serie A TIM clubs do not have an annual (full season contract) main shirt…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Finance, …
• Article # 168264
• Published on 25/11/19 at 10:31
©  Formula E
Formula E: Julius Bär (bank) extends as a global partner for two years until 2022-23

Julius Bär has extended its partnership with Formula E for two years, until 2022-23, according to the Swiss private banking group on 22/11/2019. "Over a series of five successive seasons, Julius Baer has activated at each event along with trackside branding and putting their name to Julius…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 168661
• Published on 25/11/19 at 09:50
©  Paris Saint-Germain
Paris Saint-Germain: launch of a website for a naming rights partner to the Parc des Princes

Paris Saint-Germain (Ligue 1 Conforama) has launched a website (namingpartner.psg.fr) dedicated to the search for a naming partner for its stadium, the Parc des Princes (47,929 places), on 21/11/2019. This operation also aims to seek a naming rights partner for the future training centre of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 168650
• Published on 22/11/19 at 14:54
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 168632
• Published on 22/11/19 at 13:49
©  Booking.com
UEFA: Booking.com offers the chance to win a night at Wembley Stadium for the Euro 2020 final

Booking.com, an online hotel booking platform, is activating its partnership with UEFA and offering a fan competition with a first prize of one night for two people in a changing room at Wembley Stadium (80,000 capacity, London, ENG) for the final (12/07/2020) or semi-finals (07 and 08/07/2020) of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Stadiums
• Article # 168586
• Published on 22/11/19 at 10:35
©  ATP
Tennis: Emirates (airline) extends as a "premier partner" of the ATP Tour for 5 seasons (2021-2025)

Emirates, an Emirati airline, has extended its partnership with the Association of Tennis Professionals for five seasons (2021-2025), announced the ATP on 15/11/2019. Emirates has been a partner of the ATP Tour since 2013. Emirates is also a partner of Roland-Garros (FRA), the US Open (USA) and…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 168056
• Published on 21/11/19 at 14:14
©  CHRISTOPHMADERER.COM, via Borussia Dortmund
Bundesliga: Puma extends as an equipment supplier of Borussia Dortmund for eight seasons (2020-2028)

The German brand Puma has extended as a partner (first level) and equipment supplier of Borussia Dortmund (Bundesliga) for eight additional seasons (2020-2028), announced the German club on 21/11/2019. "For BVB, the continuation of the existing cooperation between the two companies is a milestone…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Essentials Sponsors & Partners
• Article # 168499
• Published on 21/11/19 at 11:56