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©  RC Celta
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 167201
• Published on 08/11/19 at 17:20
©  adidas
UEFA: adidas presents "Uniforia" the official ball for Euro 2020 which will be held in 12 countries

The German equipment manufacturer adidas, and UEFA have presented "Uniforia", the official ball for Euro 2020 that will be held in 12 countries (from 12/06 to 12/07/2020), on 06/11/2019. "Named in honour of the unity and the euphoria that football can bring, the ball is designed to celebrate the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 167413
• Published on 07/11/19 at 16:00
Rugby: Rupert Hunter replaces Dave Kavanagh as chief commercial advisor of Six Nations Rugby Ltd

Rupert Hunter has been appointed chief commercial advisor of Six Nations Rugby Ltd, according to the company that holds the rights to the Six Nations Rugby tournament (Guinness 6 Nations) on 05/11/2019. "Hunter will take over from Dave Kavanagh who will be joining Munster Rugby (Guinness Pro14) in…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 167259
• Published on 07/11/19 at 11:20
©  D.R.
European Top 5: main shirt sponsorship from airlines valued at €170.1m in 2019-20

Airlines are the business sector that provides the most revenue among the 98 clubs of the Top 5 European Leagues in terms of main shirt sponsorship, with a total of €170.1m in 2019-20, as of 06/11/2019. Five clubs have an airline as their main shirt sponsor: Real Madrid CF (LaLiga Santander)…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 167263
• Published on 07/11/19 at 10:40
©  Vodafone
Vodafone 5G: Fan-Assistant Refereeing (FAR) allows fans to replay live actions and aid the referee

Vodafone, a British telecommunications operator, has launched "Fan-Assistant Refereeing" (FAR), a 5G technology that allows fans to intervene, live, as an assistant referee during a match via a video review system on 05/11/2019. "FAR" was launched for Woolpack Wanderers - Garrison Gunners…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 167285
• Published on 06/11/19 at 17:20
©  D.R.
Africa: CAF prematurely ends its agreement with Lagardère which contests the "unlawful" decision

"Lagardère contests the CAF's unilateral decision to cancel its agency agreement with Lagardère Sports. At a meeting held today, the Confederation of African Football (CAF) informed Lagardère Sports of its unilateral decision to cancel the agency agreement binding the two companies to 2028. The…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Agencies, Authorities, …
• Article # 167265
• Published on 06/11/19 at 12:20
©  Paris Saint-Germain
2019-20 Ligue 1 Conforama: 20 clubs have a main shirt sponsor (versus 17 in 2018-19)

The 20 Ligue 1 Conforama clubs have a main shirt sponsor for 2019-20, as of 05/11/2019 (versus 17 in 2018-19). Angers SCO, Stade de Reims and RC Strasbourg Alsace have different shirt sponsors for home and away games, bringing the total number of sponsors to 23. Accor Live Limitless (ALL), the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 167114
• Published on 06/11/19 at 10:15
©  Tottenham Hotspur FC
Premier League: Tiki Tonga (coffee) becomes an official supplier of Tottenham Hotspur FC

Tiki Tonga Coffee Roasters, a British company co-owned and founded by Brad Barritt, captain of Saracens FC (Premiership Rugby) and former England Rugby international, has become the "official coffee supplier" of Tottenham Hotspur FC (Premier League), announced the club on 01/11/2019…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 167166
• Published on 05/11/19 at 14:55
©  RC Celta
LaLiga Santander: Visit Maldives (tourism) becomes a sleeve sponsor of Celta de Vigo (2019-2022)

Visit Maldives, the Maldivian government's tourism agency (through its agency Maldives Marketing & PR Corporation), has become a partner and sleeve sponsor of Real Club Celta de Vigo (LaLiga Santander) for three seasons (2019-2022), announced the club on 04/11/2019. The total value of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 167158
• Published on 05/11/19 at 13:40
©  adidas x Team Vitality
eSports: adidas activates partnership with Team Vitality and launches limited edition sneakers

The German equipment manufacturer adidas has activated its partnership with the French eSports Team Vitality and launched the "VIT.01", "their very first pair of limited edition sneakers created in collaboration," announced the two companies on 04/11/2019. The trainers will be available from…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing, …
• Article # 167149
• Published on 05/11/19 at 12:20