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©  FC Bayern Munich
Bundesliga: an average of €9.91m for main shirt sponsorship in 2019-20 (-1%)

The 18 Bundesliga clubs have a main shirt sponsor for 2019-20, as of 04/11/2019. The average shirt sponsorship contract amounts to €9.91m, down 1% compared to 2018-19 (€10m). Excluding the extreme values (FC Bayern Munich and 1. FC Union Berlin / SC Paderborn 07), the average falls by 7% to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 167009
• Published on 05/11/19 at 09:40
©  D.R.
Liverpool FC: New Balance's appeal rejected, Nike to be equipment supplier (2020-2025, £30m/year)

The High Court of Justice of England and Wales has rejected New Balance's appeal in its case against Liverpool FC (Premier League) on 04/11/2019. The American brand New Balance, equipment supplier of the English club since 2015 under an agreement running until the end of 2019-20, claimed that it…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 167049
• Published on 04/11/19 at 17:50
©  D.R.
Formula 1: British driver Lewis Hamilton crowned world champion for the sixth time

Lewis Hamilton (GBR) was crowned Formula One World Champion for the sixth time in his career (2008, 2014, 2015, 2017, 2017, 2018 and 2019) following his second place at the US Grand Prix, the 19th race (out of 21) of the F1 season organised by Formula One Group, on 03/11/2019. The British driver…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 167030
• Published on 04/11/19 at 12:10
©  FC Barcelona
LaLiga Santander: an average of €8.9m for main shirt sponsorship in 2019-20 (-13.5%)

All 20 LaLiga Santander clubs have a main shirt sponsor in 2019-20, as of 29/10/2019, versus 18 in 2018-19. The average shirt sponsorship contract, out of the 19 contracts compiled by News Tank Football, amounts to €8.9m (the value of the contract between Cuatro Rayas and Real Valladolid CF has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting, Essentials Sponsors & Partners
• Article # 166697
• Published on 04/11/19 at 09:40
©  PSG
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 166931
• Published on 31/10/19 at 15:29
©  PSG
Ligue 1 Conforama: Replay (clothing) "official denim partner" of Paris Saint-Germain until 2022-23

Replay, a brand of the Italian clothing company Fashion Box, has become the "official denim partner" of Paris Saint-Germain (Ligue 1 Conforama) for four seasons, until 2022-23, announced the club on 30/10/2019. The value of the agreement will be between €1m and €1.5m per year, according to the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 166849
• Published on 31/10/19 at 12:10
©  FC Internazionale Milano
Serie A TIM: La Molisana (pasta) becomes an official partner of Inter Milan for two years until 2021

La Molisana, an Italian brand of pasta from Campobasso in southern Italy, has become an official partner of FC Internazionale Milano (Serie A TIM) for two years "until 2021," according to the club on 29/10/2019. La Molisana has the status of "official supplier", the seventh level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 166837
• Published on 30/10/19 at 16:44
©  PGW
eSports: tenth edition of Paris Games Week at Porte de Versailles in Paris (FRA) 30/10 - 03/11/2019

The tenth edition of Paris Games Week (PGW), a video game trade fair organised by the SELL (Syndicat des Éditeurs de Logiciels de Loisirs/Union of Publishers of Leisure Software), is scheduled from Wednesday 30/10 to Sunday 03/11/2019 at Paris Expo Porte de Versailles (Paris, FRA). In 2018, PGW…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, esport - gaming
• Article # 166807
• Published on 30/10/19 at 16:05
©  Ajax
Netherlands: Azerion (gaming) becomes a partner of Ajax Esports until 2021-22

Azerion, a Dutch company specialised in gaming and mobile games, has become the "official mobile games partner" of Ajax Esports, the eSports section of AFC Ajax (Eredivisie), for three seasons (2019-2022), announced the club on 25/10/2019. "The partnership Ajax Esports will help Azerion by…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 166761
• Published on 30/10/19 at 13:49
©  CIO / Dave Thompson
IOC: ANTA (CHN, sportswear) official supplier of sportswear uniforms until the end of 2022

ANTA Sports Products Limited, a Chinese sportswear company, has become the official supplier of the IOC's sportswear uniforms until the end of 2022, announced the body on 29/10/2019. "The agreement, which includes apparel, shoes and accessories, will see ANTA supply the IOC Members and staff…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 166784
• Published on 30/10/19 at 13:05