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©  Deliveroo
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 160794
• Published on 20/09/19 at 14:15
©  Damien LG / OL
Olympique Lyonnais: Deliveroo major partner of the men's and women's teams (2019-2022)

Deliveroo, a UK-headquartered meal home delivery company, has become a partner of Olympique Lyonnais for three seasons (2019-2022), announced the club on 20/09/2019. The agreement concerns OL's men's (Ligue 1 Conforama) and women's (D1 Arkema) teams. Deliveroo will be a major partner of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 160782
• Published on 20/09/19 at 13:04
©  Juventus FC
Serie A TIM: 10Bet (online betting) signs a three-year partnership with Juventus FC (2019-2022)

10Bet, an online betting and casino company owned by Ocean Star Limited and based in Malta, has become the "official gaming and betting partner" of Juventus FC (Serie A TIM) as part of "a three-year partnership (2019-2022)," according to the Italian club on 19/09/2019. 10Bet has the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 160771
• Published on 20/09/19 at 12:30
©  D.R.
Premier League: Monster Energy, partner of eight English clubs in 2019-20; eToro with six clubs

Monster Energy, the US energy drinks brand of Monster Beverage Corporation, is a partner of eight Premier League clubs in 2019-20 (three partnerships only for the 2019-20 season), following formalized agreements on 17 and 18/09/2019. These are the first partnerships in the Premier League by the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 160656
• Published on 20/09/19 at 12:00
©  D.R.
Premier League: Monster Energy and Yabo Sport official partners of Leicester City FC in 2019-20

Yabo Sport, a Chinese platform specialised in online entertainment and sports betting, and Monster Energy, an American energy drinks brand belonging to Monster Beverage Corporation, have become partners of Leicester City FC (Premier League) from 2019-20, on 16/09 and 18/09/2019 respectively…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 160582
• Published on 19/09/19 at 14:44
©  Damien LG / OL
Ligue 1 Conforama: Teddy Smith (clothing) becomes a shorts sponsor of Olympique Lyonnais (2019-2021)

Teddy Smith, a French clothing brand belonging to the Philippe Bouloux group, has become a partner and front shorts sponsor of Olympique Lyonnais (Ligue 1 Conforama) for two seasons (2019-2021), according to the club on 18/09/2019. Teddy Smith has been featured on the Olympique Lyonnais shorts…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 160551
• Published on 19/09/19 at 14:00
©  D.R.
Ligue 1 Conforama: Stats Perform (AI and data) partner of Stade Rennais for 2 years (2019-2021)

Stats Perform, an American company specialised in the collection and analysis of sports data, has become a partner of Stade Rennais FC (Ligue 1 Conforama) for two seasons (2019-2021), on 17/09/2019. The partnership will give the club "access to Edge Analysis, the most sophisticated football match…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 160460
• Published on 18/09/19 at 13:40
©  Real Madrid CF
UEFA: airlines and sports betting operators the most represented main shirt sponsors in 2019-20

Airlines (15%) and sports betting operators (15%) are the most prominent brands in terms of main shirt sponsorship among the 80 participating clubs in the UEFA Champions League and Europa League in 2019 -20, according to the organizer of these competitions, UEFA, in its first edition of the UEFA…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 160421
• Published on 17/09/19 at 17:29
©  Leaders
Leaders Week: 2019 edition of the conference cycle at Twickenham Stadium (ENG) from 07 to 10/10/2019

The 2019 edition of the Leaders Week conference cycle will be held at Twickenham Stadium in London (ENG), home of the Rugby Football Union (RFU), as well as at other locations throughout London, from Monday 07 to Thursday 10/10/2019. Two themed forums are being organised including: an evening…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Media Audiences, Clubs, …
• Article # 160385
• Published on 17/09/19 at 12:59
©  SoFi Stadium
Los Angeles: SoFi (financing) acquires naming rights to future stadium of 2 NFL franchises ($30m)

Social Finance Inc. (SoFi), an American company specialised in financing, has acquired, from LA Stadium and Entertainment District, the naming rights to the future stadium located in Hollywood Park (Los Angeles, USA), which will be used by the Los Angeles Rams (NFL) and the Los Angeles Chargers…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 160366
• Published on 17/09/19 at 12:14