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©  SL Benfica
Liga NOS: Placard.pt (betting platform) becomes a partner of SL Benfica for 3 years (2019-2022)

Placard.pt, a Portuguese sports betting platform has become a partner of Sport Lisboa e Benfica (Liga NOS) for "the next three years (2019-2022)," according to information sent to News Tank Football on 01/10/2019. Placard.pt has the status of "official sports betting partner", the second level…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Betting
• Article # 163630
• Published on 01/10/19 at 15:20
©  NTF
Interviews by News Tank Football (LFP, Schalke 04, Bordeaux, Marseille, G2 Strategic, LaLiga, beIN)

Please find below a selection of key News Tank Football interviews, including extended conversations with: • Didier Quillot, CEO of the LFP • Alexander Jobst, board member of FC Schalke 04 • Frédéric Longuépée, president of FC Girondins de Bordeaux • Laurent Colette, CEO of Olympique de…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Stadiums
• Article # 163523
• Published on 30/09/19 at 17:40
©  OL_CA
Olympique Lyonnais: Crédit Agricole official partner of the women's team for 2019-2022

Crédit Agricole Centre-Est has become a partner of the Olympique Lyonnais women's team (D1 Arkema) for the next three seasons (2019-2022), indicated the club on 30/09/2019. The deal was negotiated via Lagardère Sports, the exclusive marketing agency of the club. Crédit Agricole becomes an…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 163509
• Published on 30/09/19 at 14:54
©  IAAF
Athletics: Asics extends as the official equipment supplier of the IAAF for ten years (2020-2029)

Asics, a Japanese equipment manufacturer, has extended its official partnership with the IAAF for ten years, until 2029, according to the body on 26/09/2019, ahead of the 17th World Athletics Championships, held in Doha (Qatar) from 27/09 to 06/10/2019. The agreement was signed through Dentsu Inc…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 163392
• Published on 30/09/19 at 14:09
©  New York Mets
Fan experience: New York Mets (MLB) offer an automatic checkout experience with biometric payment

The New York Mets (MLB) franchise and Aramark, the American catering company that supplies Citi Field, are implementing the first fully automated checkout experience that combines Mashgin's automatic checkout with Clear's biometric technology, according to the actors on 23/09/2019. Mashgin's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 163389
• Published on 30/09/19 at 09:35
©  Everton_Osonyq
Premier League: Osonyq (energy drinks) signs a "multi-year agreement" with Everton FC

Osonyq, a Dutch energy drinks brand, has become a partner of Everton FC (Premier League) as part of a "multi-year agreement," announced the English club on 26/09/2019. Under the agreement, which covers Everton's men's, women's and youth teams, Osonyq becomes the club's "official sports drink…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 163359
• Published on 27/09/19 at 12:30
©  Everton FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 163353
• Published on 27/09/19 at 11:59
©  Louis Vuitton_League of Legends
eSports: Louis Vuitton, partner of the League of Legends World Championship in Paris on 10/11/2019

Louis Vuitton, a French designer and manufacturer of luxury products (bags, clothing and accessories), has become, with the video game developer Riot Games, a partner of "Worlds 2019", the 2019 League of Legends (video game) World Championship, on 23/09/2019. The final of "Worlds 2019" will be…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 163106
• Published on 26/09/19 at 17:24
©  Manchester City FC
City Football Group: EA Sports global partnership with Man City, New York City and Melbourne City

EA Sports, an American video game publisher, and developer of the "FIFA" football video games, has entered a new global partnership with City Football Group (CFG), the holding company specialised in football assets (professional clubs, eSports and infrastructure), and became an "official gaming…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Stadiums
• Article # 163270
• Published on 26/09/19 at 16:54
©  OL
Olympique Lyonnais: Herbalife (nutrition) official partner of the women's team for 2019-20

Herbalife Nutrition France, a subsidiary of the American brand of nutritional products Herbalife, has become an official partner of the Olympique Lyonnais women's team (D1 Arkema), until 30/06/2020, on 26/09/2019. The deal was negotiated via Lagardère Sports, the exclusive marketing agency for the…
Domain(s): Sponsors & Partners
• Article # 163288
• Published on 26/09/19 at 16:25