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©  Chelsea FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 174040
• Published on 31/01/20 at 15:50
©  TSG 1899 Hoffenheim
Bundesliga: SAP (software) extends as main shirt sponsor of TSG Hoffenheim (2020-2025)

SAP, a German IT software company, has extended as a major partner and main shirt sponsor TSG 1899 Hoffenheim (Bundesliga) for an additional five seasons (2020-2025), announced the club on 30/01/2020. In 2019-20, SAP is contributing €6m to TSG Hoffenheim as part of the agreement. The company…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 174015
• Published on 31/01/20 at 12:45
©  DC
Think Football 2020: J. Bergeaud, CEO Mediapro France, to explain French football channel strategy

Julien Bergeaud, CEO of Mediapro France, will be one of the major speakers at Think Football 2020, the fourth edition of the one-day event of discussion panels and networking organised by News Tank Football at the Eiffel Campus of our partner INSEEC U. Sport (Paris, FRA), on Wednesday…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 174006
• Published on 31/01/20 at 12:09
©  Sorare
Serie A TIM: Sorare (blockchain), crypto-digital cards featuring AS Roma players

Sorare, a French blockchain startup, has signed a licensing agreement with AS Roma (Serie A TIM) from 2020 to integrate the club's players on Sorare's fantasy leagues platform. AS Roma joins Societa Sportiva Calcio Napoli (agreement on 22/01/2020) among the Italian clubs present on the French…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 173998
• Published on 31/01/20 at 11:00
©  D.R.
Atlético de Madrid: Socios.com (blockchain) helps choose player to manage club's Instagram account

Socios.com, a cryptocurrency blockchain platform dedicated to sport and entertainment, has activated its partnership with Club Atlético de Madrid (LaLiga Santander) and launched the club's official token to enable fans to "participate in polls and win unique experiences," announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 173933
• Published on 30/01/20 at 15:20
©  D.R.
LaLiga Santander: Dua Kelinci (snacks), regional partner of Real Madrid in Indonesia (2019-2023)

PT. Dua Kelinci, an Indonesian manufacturer of snacks (chocolate bars, sweets, nuts and biscuits etc), will once again become a regional partner of Real Madrid CF (LaLiga Santander) in Indonesia for four years from January 2020 until the end of 2023, according to the club on 23/01/2020. Dua…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 173816
• Published on 30/01/20 at 12:30
©  Global Sports Week
Global Sports Week: two days of conferences and debates in Paris (FRA) from 06 to 07/02/2020

Round tables, conferences, debates, networking and an awards ceremony are part of the programme of the first edition of Global Sports Week, a professional event that brings together players in the sports industry, is taking place at the Carrousel du Louvre (99 rue de Rivoli - Paris, 75001) on…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 173819
• Published on 29/01/20 at 17:25
©  D.R.
Ligue 1 Conforama: CoinCasso (cryptocurrency), official partner of Paris Saint-Germain (2019-2022)

CoinCasso, a cryptocurrency exchange platform based in Tallinn (Estonia), has become a partner of Paris Saint-Germain (Ligue 1 Conforama) for all markets outside France for three seasons (2019-2022), according to the club and the brand on 27/01/2020. CoinCasso has the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 173715
• Published on 29/01/20 at 09:35
©  D.R.
Paris Saint-Germain: fans invited to choose message on the captain's armband via Socios.com

The Socios.com platform, owned by the Maltese companies chiliZ and Mediarex Sports & Entertainment, is offering fans of Paris Saint-Germain (Ligue 1 Conforama) the opportunity to choose the message inscribed on the captain's armband using the official $PSG token, according to the French club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 173716
• Published on 28/01/20 at 16:20
©  Mainz 05
Bundesliga: Infront extends as the exclusive marketing agency of FSV Mainz 05 until 2030-31

The media and marketing rights agency Infront Sports & Media has prematurely extended its agreement as the exclusive marketing agency of FSV Mainz 05 (Bundesliga) for six additional seasons (2025-2031), according to the club on 27/01/2020. The contract includes the rights to shirt sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 173671
• Published on 28/01/20 at 12:30